Telford, PA (PressExposure) October 23, 2009 -- The first thing you have to remember when marketing business cards are to never leave home without them. That is the basic rule.
Whether you are in a sales call or business networking activity, swapping your business card printing with another is the main event. This is your way of introducing yourself and your business. So why even be anywhere without them?
In marketing, forgetting to bring your print business cards is a no-no. It is like going out to battle without the right artillery to keep you alive. Your business card printing is your marketing artillery. Without it and you are like a person going to a meeting without his pants on.
Here are some more things you need to know when marketing with business cards:
Business cards help you remember the people you have met. If you want your targets to remember, who's who and what's what about your business then this is the perfect tool. During small talks, you can jot down notes at the back of the cards so you can remember the person later on.
Once you are back at your desk, you can review your acquisition, even write thank you notes, and schedule more meetings as a follow up to the conversation you had with them. Without the print business cards, all you have is a list of persons who attended the event and plenty of scratch paper where you jot down most of the information.
Business cards should have the complete information about you and your business. Not only should you have all your contact information, but also you should be able to produce them in fonts and hues that are easy to read and understand.
Business cards can add value to your business. In addition to your information, add discounts and gift coupons. You can even include a call-to-action that provides that extra value to your business.
Extend their function. Based on your design, your printing can provide more uses to your target clients. They can always write important details on it that can help them remember you and your business. Therefore, you might want to forget about printing business cards on plastic or glossy paper. A business card that looks like a credit card will most likely be junked if your recipient cannot use it as a reminder.
Finally, always have your business cards available. No matter where you are or whom you are with, these are opportunities for you to market. When you have your business cards with you all the time, it can give you more chances of being remembered by your prospects.