Gold Coast, Australia (PressExposure) December 10, 2008 -- Just over a year ago, single mum Kathleen Kirov started working on coupongold.com.au- a new website for savvy shoppers. Kathleen found things were getting harder for herself and her friends. As a small business owner with petrol and food prices taking bigger chunks from the weekly budget, she found she needed a way to maintain the quality of life for herself and daughter Ava. She also believed that if she was going to get support for her new business, she had to give support - that's why she is giving 10% of profits to charities, both local and international.
Long frustrated by the high cost of advertising for small business herself, she decided to put her IT background to use. She has now built the website equivalent of a book of vouchers, where people can find businesses, products and specials in seconds. They simply type in what they're looking for and print off vouchers offered by the businesses they find- it's a win for shopper and advertisers alike. Kathleen saw other sites offering coupons which were targeted purely at tourists, and saw that locals- both businesses and shoppers -were missing out.
Kathleen says that people in small business are often in a catch 22; with no advertising there is no income, and with no money there can be no advertising. Kathy realised this and built the coupongold.com.au model around making advertising for small businesses affordable, but more importantly, effective. Similar sites charge advertisers up to $460 dollars a week; Kathleen has managed to keep her prices to just $45 a week. And her advertisers can change what they're marketing as often as they like.
Kathleen has a strong belief in everybody's right to `a fair go' and hates to see people ripped off. Her altruistic ethos drives the spirit of coupongold.com.au. Yes, she is in business to support herself and family, but no doubt what will keep Coupon Gold in business is the support that she will give to others.