Berkeley Square, United Kingdom (PressExposure) May 25, 2009 -- What is corporate identity? Corporate identity is the pieces, aspects, ideas, methods and techniques a company uses to differentiate it from the rest. When a brand is associated with a color, a combination of colors, shapes, pictures, phrases, music, etc. a corporate identity plan has been carried out. It's proven that a company that has a consistent corporate identity is taken much more seriously than those that don't.
A strong corporate identity reinforces brand recognition among your target audience. Get the same proven marketing results the biggest enterprises get. With our help, your brand will get recognized - guaranteed.
To begin with, it is important to know that the corporate identity, just as individuals' personality, is the image with which your company can be identified. A company's corporate identity is the group of attributes and values a company has: its "personality", its reason of being, its spirit and soul. The image reflected by the "company's personality" will make the company identifiable and different from the rest and it will also determine its importance in the business world.
Corporate identity is the group of pieces, aspects, ideas, methods and techniques that your brand needs to be identifiable. Your company's corporate identity can be formed by many of the pieces that form a communicational style: logo, letterhead, business cards, envelope, folder, inserts, etc.