Los Angeles, CA (PressExposure) May 10, 2008 -- Postcard mailing has become one of the most preferred ways to advertise a company or a product. Its versatility allows it to be useful to companies with different products and services. However, because of the sheer number of postcards people receive in their mail, it is very easy for your postcard to be disregarded and very hard to get noticed.
Most articles and tips around the web will tell you to just keep on resending your postcards and eventually your postcards will produce results. The problem with this kind of thinking is not taking into account the fact that if the campaign failed during the first few tries, what keeps it from failing again?
Remember that without analyzing what went wrong, you'd only end up doing the same thing again and again wasting your efforts and resources.
So, when you feel that your postcard campaign is not producing the results that you want, you should consider some of these tips:
1. Re-send but re-evaluate your target audience. Take a second look at your target list of potential clients. Weed out people or businesses that have no use for what you do. You can enlist the help of a professional data company or credit reporting agencies who can give you a list of business addresses and residential names.
Also, there are a lot of printing companies online who are offering free mailing list service to customers as an added incentive to their printing services. This serves as a convenient method for you to order the your postcards and have it immediately sent on its way without thinking too much about it.
2. Limit your subject. Since you only have a few seconds to make an impact with your postcards, you should keep your messages as simple and as direct to the point as possible. Do this by highlighting your text or creating a stunning design that says it all for you.
3. Do not assume. One of the most common mistakes in marketing is assuming that your audience already knows about your product. After making your potential customers interested enough to read the rest of your copy, they should be able to read and understand your product or service within one reading. Remember that when your audience doesn't understand your message in the first go, there is rarely a chance that they'll spend any more time with it.
4. Keep the next step simple. You should provide people with a quick and easy way to contact you and avail of your services. Most postcard mailing campaigns fail not because of lack of design or bad prints. They fail because they give people a hard time to respond to their advertising campaign.
Do not put in long and complicated steps on how to avail of your services. Instead, leave a toll free number or your company's site for quick access.
5. Be on the lookout. Scout around and see what other companies are doing with their direct mailing campaigns. Consider both successful and failed campaigns. You should keep in mind that the same campaign strategy yield different results for different products or services. Try to experiment and see what works best for your company or product. Do these and more for your postcard mailing and observe the response you get the next time around.