London, London United Kingdom (PressExposure) March 29, 2007 -- BVI has booked a nationwide campaign with Admedia promoting the release of their latest feature film: Wild Hogs. The film will be advertised on Admedia 6-sheets and A3 washroom panels from the 26 of March till the 8th of April, and will be seen by approximately 27,625,000 individuals. The campaign was booked through Carat and Posterscope.
Wild Hogs film summary:
Wild Hogs follows the lives of Woody Stevens (John Travolta), Doug Madsen (Tim Allen), Bobby Davis (Martin Lawrence) and Dudley Frank (William H. Macy). They are four successful middle-aged suburban men who find themselves frustrated with the pace of life, and have recently come to experience a crisis.
Woody finds his marriage ending and subsequently goes bankrupt. Doug is a dentist who cannot connect with his son. Bobby is a plumber who's under his wife's thumb.
The four men's collective hobby as younger men was to ride their motorbikes around the city. They even had leather jackets with their biker names: "Wild Hogs", stitched on it.
Woody persuades his friends to embark on a cross-country road trip, and soon the men wind up from one embarrassing adventure into another, knocking some sense back into the men.
The four men decide to seize life by... going skinny dipping. Their moment of 'young boys' glory soon gets interrupted by a family who joins them in the pond. When the family discover the four men are naked, they get uncomfortable and leave immediately. To compound their predicament, a gay policeman (John C McGinley) decides to strip and join the four men, showing sexual interest in the 'daredevils.'