Wipro Lights Up Mysore Dasara Procession; Launches New Range Of Smartlite CFL

Mangalore, Karnataka India (PressExposure) October 06, 2011 -- Wipro Lighting has sponsored this year's Mysore Dasara lighting. The grandeur of Mysore's Dasara celebrations attracts crowds from all over India and since the festivities are incomplete without lights, Wipro Lighting, which is a pioneer in the lighting space, felt that it is the right platform to create awareness about their lighting portfolio. Thousands of bulbs have been used to light up the route around the palace and brighten up the festivities.

In continuation of Wipro's commitment to provide technologically advanced lighting products to its consumers, it has re-launched its new range of Smartlite CFL with cutting edge 'Spike-Shield' technology, across India in this festival season. This CFL provides several unique benefits to consumers apart from its technological edge. The "Spike Shield" technology uses a specially designed circuit which is able to withstand wide voltage fluctuation from 130v to 300v. It is RoHS compliant making it one of the most environment friendly and safe CFLs in the market. The bulb also offers quicker lumen stabilization along with brightness for a longer period. For added safety, a flame retardant plastic housing ensures that it doesn't catch fire even in extreme situations. Longer life and substantially reduced electricity bills are other features which will be clear differentiators and make the product standout.

Wipro has instituted a program, "Technology for Tomorrow" wherein all their lighting products will offer state of the art technology to consumers. Advantages of Wipro Smartlite CFL over incandescent (regular) bulbs are:

• Consumes upto 5 times less power,
• Gives upto 5 times more light for the same wattage and
• Lasts upto 5 times longer.

"I am very happy that this year for the first time, we have sponsored the lighting up of Dasara procession route in Mysore. Poor quality of power is a major concern nationally. While power companies are seeking remedies at their end, we have deployed technology to counter the adverse impact of fluctuations, while being sensitive to household budgets. We have developed the spike shield technology which guards against a wide range of voltage fluctuations and prevents the CFL from blowing out. I am sure, consumers will experience the difference and join hands with us in making this World greener" said Mr. Anil Chugh, Senior Vice President, - Wipro Consumer Care

Wipro Smartlite CFL's are available in regular wattages of 5w/8w/11w/15w/20w/23 apart from higher wattages. Prices start at Rs. 130/-.

For this season, Wipro Smartlite CFL is available with attractive offer - Santoor soap 110gm worth Rs 22 free with every CFL. (Available in select outlets, Terms & Conditions apply).

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Press Release Submitted On: October 06, 2011 at 10:49 pm
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