Mumbai, India (PressExposure) April 18, 2011 -- BIG CBS LOVE, India's first ever international entertainment channel for the contemporary urban couple from the Reliance Broadcast Network Limited and CBS Studios International JV, has already established itself as the undisputed QUEEN. BIG CBS LOVE bags the highest ratings, within 3 weeks of its launch, amongst 25-44 year SEC A Women, in the Top 5 Metros (Source TAM). According to the recent TAM figures time spent on BIG CBS LOVE is also more than any other competing channel. This surely is a double bonanza for the channel, in such a short span of time!
With an excellent programming lineup backed by innovative marketing initiatives, the channel has fared exceedingly well with its target audience. The channel has exposed its audience with some strong, chic and contemporary shows like America's Next Top Model, the Oprah Winfrey Show, and Rachael Ray Show and more, which have become an instant hit and gotten its audiences hooked to the Channel. Right at start, the Channel was confident that the content would resonate with its audiences, backed by detailed research and consumer insights.
Aparnaa Pande, General Manager, BIG CBS Networks, said, "We are very happy with the market response to the Channel. We have meticulously hand-picked programs that will suit the urban contemporary couple, appealing to the women, without alienating the men. We have managed to crack our key markets, and have built a loyal audience base within a very short period of time. We will continue to provide exclusive content to our audiences, while we offer marketers a well defined audience base that they can reach out to, through BIG CBS Love."
BIG CBS LOVE is available across 30 Million HH's across all major digital cable and DTH platforms like Hathway, In Cable, Digi Cable, DEN, 7 Star, WWIL, ICC, Sun Direct, and Reliance Digital, Airtel Digital TV, Videocon d2h. It is also available across SCOD-18 & Home Cable and other MSOs in smaller centers on their Digital networks, covering overall over 400 cable networks.
About BIG CBS Networks Pvt. Ltd.:
An equal joint venture between Reliance Broadcast Network Limited and CBS Studios International, BIG CBS Networks is poised to change the way English language television entertainment is served to Indian audiences. The JV will initially launch 3 English language Entertainment Channels marking not just RBNL's, but the Reliance Group's entry into the television broadcasting space and CBS Corporation's channel entry into India.
The themed channels will be targeted at India's fast-growing, upwardly mobile population and will be branded BIG CBS Prime, a premium general entertainment channel, BIG CBS Spark, India's first international youth entertainment channel and BIG CBS Love, India's first ever international entertainment channel for the contemporary Indian couple. The channels will offer audiences the latest of CBS's world class and globally successful programming and will be made available across a network of digital and analog distribution platforms.
With Reliance Broadcast Network Limited's prolific multi-media presence and an integrated sales offering, combined with the content muscle of CBS Corporation, BIG CBS stands to make a significant impact in India's burgeoning entertainment industry. Reliance Broadcast Network Limited has a multi-media play in the spaces of Radio, Experiential Marketing, Out of Home, Digital and Television, and specializes in creating & executing integrated solutions for clients, across the country. CBS Studios International, the leading supplier of programming to the international television marketplace, is a division of CBS Corporation.