Evesham, United Kingdom (PressExposure) February 10, 2012 -- The E-Commerce company is encouraging Twitter users to follow them @woodworktools with the incentive of an "Everything You Need to Know about Woodwork Tools" e-book.
Tim Hodge, Website Administrator at WoodWork Tools, said: "It's well-known that you need to earn followers on Twitter and by offering this e-book we are doing something which sets us apart. Our aim is to really generate some interest in what we do and what we offer.
As an expert in online trading WoodWork Tools embraced the internet in its infancy and is now equally embracing Twitter. Through a considered marketing campaign and with the offer of a detailed and information e-book free to every new follower, WoodWork Tools is hoping to drive traffic to its website, and generate interest through social media avenues.
Scott Morris, Marketing Manager, said: "We've compiled a fantastic e-book which gives really detailed information on the huge variety of tools we offer and we're giving it away to people to follow us on Twitter. We're hoping this will generate some significant online interest. We've been on Facebook and Twitter for a while and we felt this was the perfect way to increase our social media presence." Starting on 9th January and running until the 22nd, the campaign provides an incentive for Twitter users to follow the WoodWork Tools Twitter profile which is already attracting significant interest.
Coming in at an impressive 56 pages, the WoodWork Tools e-book is a high quality digital publication offering a fantastic depth of detail and information on all aspects of woodworking and carpentry tools. Whether the reading is an avid enthusiast or a total novice, there's definitely some handy information they can take from it.
Tim Hodge continued: "If someone doesn't have a specific interesting in carpentry or woodwork tools, we're hoping that after reading our e-book they will. Similarly, if there are people on Twitter searching for carpentry or tools they will find us because of the hashtags we have used. That way they have the option of following us and receiving the free e-book and then visiting our website and seeing what offers we have. Twitter is an important part of our marketing and we're looking forward to using it more.
All new followers of the @woodworktools Twitter page before the 22nd January will receive the free e-book.
WoodWork Tools is part of the Plumbworld Network and continues to make its mark on the online woodwork market.
Plumbworld was an early pioneer of online trading, started by James and Anita Hickman in 1999 and was sold to the Grafton Group PLC in December 2006, Plumbworld now employs more than 50 people in its purpose built warehouse and offices and boasts an astonishing 50 websites selling everything from bathroom vanity units and draper tools to barbecues and electric showers. The business has a turnover in excess of £18 million and is growing at more than 20% year on year.