Calgary, Canada (PressExposure) April 15, 2009 -- Work-at-home-moms are known for creatively turning their talents into profitable ventures they can run from home. Now they are taking an innovative approach to maintaining their income in a slow economy, and many are succeeding. One website that is helping moms develop resourceful marketing strategies is WAHM-Articles.com, a community where women entrepreneurs can find up-to-date internet marketing tools and learn how to gain visibility for their businesses for free by writing and publishing online articles.
Founder Denise Willms, a work-at-home-mom who specializes in writing web content for moms, recognized the need for a place where women could learn to build credibility for their businesses and share their experiences with other writers and publishers. Willms says, "For women who don't have a lot of time or money to invest in their home businesses, writing articles and e-books and giving them away can be a powerful way to gain a lot of attention. It's free to do, it doesn't take a lot of time, and if done correctly, it can produce great results."
During a recession in which many entrepreneurs are losing customers and cutting rates, Willms, who promotes her writing business almost exclusively by publishing free online content, has just experienced her highest grossing month since launching her business four years ago.
Article marketing is a technique in which business owners identify specific needs they can solve for their target markets, then write articles to educate readers on how their products or services can help them. The article author includes a link to a website in the author's resource box, and invites the reader to visit to visit the site for more information. The business owner then publishes the article for free in online article directories and other websites.
WAHM-Articles.com was recently voted first-runner up in the Bizymoms' Choice Awards, a program which recognizes websites that truly add value to their users' lives based on votes and comments from the work-at-home-mom community.
In addition to marketing advice and networking opportunities, the WAHM-Articles.com community also provides work-at-home-moms with:
* Fun contests and valuable prizes. * Friendly writing challenges * Up-to-date internet marketing reports * Article reviews by peers and professional writers * Writing jobs and information on starting a writing business from home * Advertising discounts * Preferred rates on professional internet marketing services
Work at home moms who want to learn how to market their businesses for free are invited to join the community and the fun by visiting http://www.WAHM-Articles.com/forum and registering for a free membership today.