San Jose, California (PressExposure) February 14, 2011 -- Andrew Filev was chosen to be a speaker at Web 2.0 Expo, the biggest industry event highlighting Web 2.0 business models, products and design strategies. In his presentation, Andrew Filev will share how mixing brand new Web 2.0 technologies with traditional tools, such as email, helped his company to create Wrike.com, an award-winning project management application that business users adopt with ease.
Wrike's team has created a social project management and collaboration solution that helps thousands of big and small project teams boost their efficiency. In Wrike, the modern Web 2.0 technologies are brought together in a powerful mix with email, the most ubiquitous communication and collaboration tool. "We zealously focused on closing the gap between e-mail and project management. During my presentation, I plan to share how this was done and other examples of making an app that's comfortable to use, instead of trying to revolutionize people's working experience in one big leap," says Andrew Filev.
The committee of Web 2.0 Expo picked Andrew Filev's presentation proposal out of hundreds other competing applications submitted by experienced business, marketing and technical professionals. The session called "Be Innovative, Yet Familiar: How to Create a Comfort App People Will Actually Use" will be presented by Andrew Filev in Moscone West Convention Center, San Francisco, Calif. on March 29.