Leigh, UT (PressExposure) November 01, 2006 -- Mon Oct 23, 8:00 AM ET
LEHI, UT (PRWEB) October 23, 2006 -- XanGo, LLC, creator of the mangosteen dietary supplement category is expanding its consumer education campaign with a focus on flavonoids; a major offering of the mangosteen fruit. The company is exploring scientific research to inform consumers regarding nutrients found in whole fruit supplements. The company's market leading product, XanGoÂ® Juice, offers the mangosteen and its nutritional properties through a proprietary whole fruit formula.
"We know that the mangosteen is celebrated as nature's greatest supply of xanthones, and research also shows the Queen of Fruits is rich in antioxidant flavonoids as well," said XanGo CMO Gordon Morton. "Credible science gives us valuable insight into the mangosteen's flavonoid properties. XanGo will work diligently to advance research into the complexity of our fruit and educate consumers throughout our exciting exploration."
Catechins and proanthocyanidins are flavonoids found in substantial amounts in whole fruit mangosteen. Catechins are the key active ingredients in world-leading green teas. "Most flavonoids are found in fruits, vegetables and herbs, often concentrated in the skin of plants. There are eight families of phytonutrients, all of which provide different health benefits. The mangosteen is especially rich in citrus flavonoids including rutin and hesperidin," said Morton.
Proanthocyanidins are antioxidant flavonoids that help in the stabilization of collagen and elastin â two critical proteins in the connective tissues that support organs, joints, blood vessels and muscle. "XanGo's goal is to educate consumers about the mangosteen's concentrated assortment of vigorous phytonutrients addressing multiple systems of the body," said Morton.
Research shows the fruit's assortment of vigorous phytonutrients possess high antioxidant activity supporting a healthy immune system, joint function and flexibility, intestinal health and a healthy seasonal respiratory system.
XanGo Juice is the source of more than 40 different xanthones. While most other products utilize powders and extracts, XanGo purees and bottles the whole mangosteen fruit. Many of the mangosteen's xanthones and flavonoids are concentrated in the rind. XanGo's whole fruit offering gives consumers access to the mangosteen the way nature intended.
"XanGo is focusing on leading the mangosteen supplement market to become a recognized nutritional lifestyle force. 2007 will be an exciting and pivotal year for our category. We urge all mangosteen marketers who are part of this thriving category to educate consumers on the benefits of the fruit using sound science," said Morton.
XanGo, LLC is a recognized category creator as the first company to market a premium mangosteen beverage, XanGoÂ® Juice, to consumers worldwide. A delicious daily dietary supplement, XanGoÂ® Juice harnesses the nutritional attributes of the whole mangosteen fruit through a proprietary formula. Based in Utah, XanGo is privatelyâowned and powered by a global network of independent distributors. XanGo's expansive operations include theUnited States and numerous international markets such as Japan, Australia, New Zealand, Mexico and Canada. To learn more about mangosteen juice, xanthones, and becoming a XanGo Distributor, visit http://www.xango.com.
XanGo, LLC Alexandra Bowman 801-766-2820 E-mail Information Trackback URL: http://prweb.com/pingpr.php/SGFsZi1Ib3JyLVByb2YtQ3Jhcy1JbnNlLVplcm8=
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