Yahoo! India launches special site for 2009 General Elections

, Delhi India (PressExposure) April 06, 2009 -- Yahoo! India, the leading Internet company, announced the launch of a new site focused on providing users with up-to-date information on upcoming 2009 general elections. Users can access all the election updates on

As India gears up for its biggest parliamentary elections this summer, Yahoo! India's elections site aims at creating an involved and an informed voter. With various political parties and leaders already using the Internet as a medium to reach out to voters, these elections are also about catering to a large online audience. offers the best of election content through various features and tools.

Apart from being able to view the latest news updates, the elections site will let users share their opinions and updates on various leaders and constituencies during elections, thus help in making an informed choice. In order to cater to a large section of youth, several of whom could be voting for the first time, the special elections site also focuses on educating them on the importance of casting their votes.

Updates on election schedules, expert analysis, online polls, discussion forums, opinions and photos would be some of the other key features on the site. As the site evolves, Yahoo! India will also include interesting features like Manifesto Comparisons (a user can compare manifestos of various political parties) as well as comic strips on various news and updates during the tenure of the elections.

Gopal Krishna, VP - Emerging Markets & Acting Country Head for Yahoo! India said, "The Internet has emerged as a pervasive medium and is playing a significant role in shaping the way people collaborate and interact on topics that matter such as general elections. Yahoo! India, through its special elections microsite, is providing users with a platform to participate in shaping the future of the world's largest democracy."

According to Pearl Uppal, Director - Sales, Yahoo! India, "Political parties and advertisers have come of age and are now actively looking at the digital medium to reach the youth audience, a key demographic for them. We have been approached by leading political parties and their agencies that have shown keen interest in advertising on Yahoo! to communicate with a highly engaged audience on the Yahoo! network. This is indeed an encouraging trend in the new age media"

With most advertisements keeping elections as a base for showcasing their products offlate, Yahoo! India offers advertisers a highly interactive medium to engage consumers through this special elections site.

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About Yahoo! India:

Yahoo! India (, launched in June 2000, has established itself as the pioneering and leading Internet portal providing value added services for Web users in India and users abroad with special interest in India.

Yahoo! India seeks to provide a compelling web experience to Internet users. A full range of tools and marketing solutions from Yahoo! India help businesses connect with Internet users and make it a ‘must-buy’ partner of choice for advertisers, globally. Yahoo! India also offers an array of communications, commerce and content services that serve as a starting point for online needs of Internet users.

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Press Release Submitted On: March 31, 2009 at 8:03 am
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