Yahoo's $1.1 Billion Acquisition of Popular Blog Site Tumblr Sends Internet Users in an Uproar

London, United Kingdom (PressExposure) May 21, 2013 -- In a game-changing move that surprised millions of Internet users everywhere, Yahoo's recent purchase of the highly popular and user-oriented blog site, Tumblr, for $1.1 billion has spawned mass panic amongst dedicated Tumblr bloggers. The blog site is widely considered to be a veritable source for all things that compose the best of the internet. From animated GIFs to snarky social commentaries, users have thrived within a carefree environment that doesn't judge on content and subject matter; the site has been known to carry pornographic content. Yahoo's reputation for placing ads and other features has caused alarm for many Tumblr users, but Yahoo CEO Marissa Mayer assures hardcore Tumblr fans that they won't do anything to change the unique essence of what Tumblr is all about.

Mayer acknowledges the concerns of the users who have expressed criticism of the acquisition, and she diplomatically stated that both Yahoo and Tumblr are in mutual agreement on the future of the micro-blogging site. She states, "Tumblr is redefining creative expression online. On many levels, Tumblr and Yahoo couldn't be more different, but, at the same time, they couldn't be more complementary. Yahoo is the Internet's original media network. Tumblr is the Internet's fastest-growing media frenzy. Both companies are homes for brands - established and emerging. And, fundamentally, Tumblr and Yahoo are both all about users, design, and finding surprise and inspiration amidst the everyday."

Mayer also added that while advertising may be a key factor to help make Tumblr grow and be more accessible to a wider audience, she insists that ads will not be placed anywhere on Tumblr. This commitment was supported by the founder of Tumblr, David Karps. Karps will remain Tumblr's CEO despite the billion-dollar purchase of his company and supports Mayer's vision on how they can bring Tumblr forward without compromising on the site's distinct image as a portal for anything and everything that ardent netizens want to post online. Karps himself posted an official statement on Tumblr's staff blog, saying, "Before touching on how awesome this is, let me try to allay any concerns: We're not turning purple. Our headquarters isn't moving. Our team isn't changing. Our roadmap isn't changing. And our mission - to empower creators to make their best work and get it in front of the audience they deserve - certainly isn't changing."

Founded in 2007, Karps created Tumblr as a response to the limitations of other blog hosting sites. It has since evolved to become one of the internet's favourite online haunts. Yahoo's purchase of Tumblr will effectively make Karps belong to the exclusive club of academic dropouts turned tech multimillionaires, who include the likes of Mark Zuckerberg (Facebook), Sean Parker (Napster), and the late Steve Jobs (Apple).

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Press Release Submitted On: May 21, 2013 at 8:37 pm
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