Yorkshire Businessmen Help Solve Looming Ethiopian Crisis

Huddersfield, United Kingdom (PressExposure) October 20, 2009 -- Urban areas in Ethiopia teeter on the edge of yet another new crisis – diseases of affluence. Sadly, the western diet and lifestyle are becoming more and more popular with everyone who can afford them. Sedentary work and cars are in demand, western style high-fat fast-food outlets are multiplying, the use of tobacco and alcohol is increasing, and with all these changes, so is the incidence of diseases of affluence. The average Ethiopian knows little of the dangers of fast food, lack of exercise, high-fat food, and the like, and the amount of public information on these issues in the Ethiopian language is rare.

As the result of these, low-income countries such as Ethiopia are seeing shocking increase in obesity, Heart Disease, Cancer, Diabetes etc. Thus, the poorest countries now have the double burden of unconquered infectious diseases and rising incidence of degenerative illness. As the message of ‘prevention is better than cure,’ is starting, at last, to take hold in Europe and other western countries, in Ethiopia this message regarding “diseases of civilization” is virtually unheard of.

Dr Dawit Mengistu, based in Huddersfield, is an Ethiopian public health specialist and director of the Huddersfield company Agape Health Ltd which consults to the public and private sectors world-wide with cutting edge expertise in lifestyle and preventative medicine. Dr Mengistu has lived and worked all over the world, including Russia, the USA and Germany, but has always held a soft spot for his home country Ethiopia. He possesses a strong desire to help all Ethiopians with the looming ‘diseases of affluence’ as more and more Ethiopians start adopting a western lifestyle.

It was during a casual chat one day with John Edmonds, who owns a small video production business in Holmfirth, that the idea of producing a unique health information video in the Amharic language of Ethiopia was born. The two of them decided to form a joint venture to combine Dr Mengistu's expertise in health, and Mr Edmonds’ videography expertise, to produce a DVD which would help inform Ethiopians understand how to prevent heart disease, cancer and diabetes.

During the last few months, Dr Mengistu and Mr Edmonds have put in many hundreds of hours and the DVD is now finished, and officially launches on 1st November 2009. The main marketing strategy behind the DVD is to provide it to private and public organisations both inside and outside Ethiopia who would then supply it to Ethiopian communities at low cost or even free of charge. As the DVD includes clear English subtitles, it will also be a valuable tool for any English-speaking person anywhere in the world who wishes to learn factual information about the prevention of heart disease, cancer and diabetes.

5% of all sales from the DVD will go to the Abebech Gobena Orphanage in Ethiopia, who care for children who have lost their parents through AIDS. A sneak preview of the DVD and other information can be seen at [http://tinyurl.com/yh9htjs]

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Press Release Submitted On: October 20, 2009 at 8:45 am
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