Santa Barbara, CA (PressExposure) June 01, 2013 -- "When was the last time you met a business owner who doesn't have a website?" asks Chad Ratliffe, the founder of Zeeblu, an online marketing services company based in Old Town Goleta. Seated behind his desk overlooking the multitude of storefronts lining Hollister Avenue, Mr. Ratliffe is describing the challenges he himself faced as a real estate broker for over a decade.
"These days almost everybody hangs their shingle on the Internet, has a Facebook profile and maybe even does some local Google advertising," he adds. "But the question is, 'Is any of it making me money?'", he sums up rhetorically.
After experiencing the frustration of managing online marketing first hand, Mr. Ratliffe says he knew there had to be a better way. While taking a year-long "hiatus" from being a REALTORÂ® during the real estate downturn, he decided helping small and mid-sized businesses more effectively market themselves to local consumers was his calling.
"Managing the marketing of a restaurant, an auto repair shop, clothing boutique or pizzeria is a very time-consuming and tricky proposition," Mr. Ratliffe states. "Without the appropriate experience it's hard to know where to begin and nearly impossible to tie it all together."
By assembling a team of online marketing specialists each with expertise in different areas Mr. Ratliffe says Zeeblu is able to ensure his clients "hit the online sweet spot" necessary for getting results.
"Doing online marketing right means developing a strong, memorable presence and always being relevant to your audience. It begins by knowing where your likely customers spend their time online, how they look for what they want and then delivering a message that is compelling and of interest to their needs," he adds.
Among the services he says Zeeblu offers are facebook marketing, video production and distribution, search engine optimization (SEO), e-mail campaign management all tied together with a local group of businesses that connect through networking meeting and an online directory.
"We have very talented experts focused on building and managing Facebook profiles, Twitter accounts, YouTube channels, Yelp accounts, blog content and writing press releases. The whole point is eliminating the headaches and false starts that plague the efforts of most business owners."
The company's prominent logo, a blue Zebra, represent the firm's approach, Mr. Ratliffe says.
"Nothing is more visually arresting than a Zebra with bright blue stripes in a sea of black stripes. Our services ensure our clients stand out from the herd. Plus, the wild blue stripes on our signage, letterhead, website and vehicles you see driving around town, indicate that we like to inject some fun in everything we do."