Phoenix, Arizona (PressExposure) October 09, 2008 -- The current economic downturn has many small businesses worried, but in order to stay afloat, companies will need to keep doing business, and for this reason, an effective marketing campaign is more important than ever. To address the specific marketing needs of small businesses, which require targeted campaigns compatible with the firm's scale of operations, ZipCodeMailer.com is launching a new direct mail service that places customer relation management tools directly in the hands of small businesses owners. Founded by Cole Clifton and Aaron Miller, ZipCodeMailer.com's subscription-based services are designed to fill the demand for cost-effective and targeted direct mailing solutions among small businesses.
Unlike the blanket lists provided by many larger direct mail companies, ZipCodeMailer.com offers its clients a customer relations management tool to create and manage targeted mailing lists based on demographic data. The approach, combined with the subscription-based model, makes cost-effective direct marketing campaigns an accessible medium for small businesses. The service is ideal for businesses such as local restaurants, medical offices, law offices and car dealers, among others that must maintain a strong relationship with their existing clientele. ZipCodeMailer.com's database of over 60 million records also allows its clients to access demographic data such as income, ethnicity, and age to create targeted direct marketing campaigns in the recruitment of new customers.
The services of ZipCodeMailer.com stand in contrast to the company's larger direct mail competitors, who often require contracts and minimum orders beyond the needs of a small business. These stipulations, in addition to the one-use and blanket nature of lists provided by the firm's competitors, render direct mail marketing campaigns an impractical and more costly endeavor. ZipCodeMailer.com's small business plans, on the other hand, begin at $9.95 per month.