Portland, Or (PressExposure) July 01, 2008 -- Advertising software is helping advertising agencies jump-start the creative process and visibly improve results. By providing a linear process for building an ad from A to Z, plus a "stream of consciousness" creativity engine, new and innovative programs help professionals clarify an ad's direction, perfect its tone, and unmistakably identify differentiators. One solution, ThoughtOffice eXpertAdvertiser, lets creative directors & copywriters deliver messages that make an impression in the increasingly noisy and crowded landscape of print and online advertising. There is an adage, "Fifty percent of advertising is wastedâ¦ I just don't know which 50 percent!" And expert advertisers will tell you, there are ways for creative professionals to waste less time and effort. Programs like eXpertAdvertiser (http://www.thoughtoffice.com/?page_id=15) build on methods that have worked for the best of the best. It brings creativity up to Internet speed.
Advertising has driven the world's economy for many years. But the landscape shifts rapidly as old techniques become overused and burnt out. But one thing that never changes is the need for a constant supply of new ideas. Advertising professionals always look for ways to speed the process and gain a competitive edge. Great ads are worth their weight in gold. And technological advances provide effective new ways to gain a competitive edge.
According to Mark Alan Effinger, CEO of ThoughtOffice.com, a leader in bringing innovation to advertising & marketing, "Software like eXpertAdvertiser is literally changing the way we think - or at least the methods we use to think faster, manage more input, and organize how it works for us. Now you can brainstorm with your computer as if you had a complete team of experts in the room with you. Lateral thinking, paired with automatic organization of those thoughts, is the real breakthrough. eXpertAdvertiser works with an individual user, or with people anywhere on the planet who have Internet access. People can collaborate on ideas worldwide with just a mouse click."
eXpertAdvertiser Modules are based on principles of associative thinking, developed over many years of use by the best advertising minds from Jerry Della Femina to David Ogilvy. By asking questions that trigger ideas, the user explores the ad concept layer by layer, drilling-down systematically. Then keywords within the questions, plus answers from the user, trigger over 7,690,000 words, lyrics, rhymes, phrases, quotes, and images to quickly expand on the idea and give it weight and relevance. A finished Advertising Brainstorming Session can take anywhere from a few minutes to a day, and can contain many different but very clear possible directions.
"Brainstorming is an accepted part of the creative process in the advertising business. It was first introduced in 1953 by a top advertising executive of the time, Alex F. Osborn, in his book, Applied Imagination", comments Martin Grossman, an award-winning copywriter who's used brainstorming techniques for decades. "Mind Mapping, TRIZ and Associative Thinking are all proven ways of getting ideas out of your head and onto the page." eXpertAdvertiser combines the best of these processes to kick everything up several notches. The massive volume of resources this application brings to the user is astonishing.
It's like a Ferrari next to Henry Ford's "Tin Lizzy". No comparison.
eXpertAdvertiser has become an important tool in creating and managing successful ad campaigns for advertising agencies worldwide. It includes questions designed by some of the most successful creative directors, copywriters, and experts in the business of advertising.
Here is a brief list of the elements the eXpertAdvertiser: program:
* Quickstart Advertiser (a jumpstart for new users) * Questions to answer, clarifying the general context & purpose of the ad * How to identify the market, competition, and customer * Getting to know the product * Planning your strategy * Brainstorming your message * Assembling the elements of the ad * Evaluating the ad - setting its objectives
For more information, visit http://www.ThoughtOffice.com. The company can also be reached at info (at) thoughtoffice.com or by phone at 360-609-9272.
About ThoughtOffice Corporation: ThoughtOffice Corporation is a Portland, Oregon area firm focused on innovation and creativity solutions for 21st Century business. The company is founded by a one-time Inc. 500 company executive and nine-time serial entrepreneur. Past development projects include IdeaFisher, QuickyMart eCommerce software and ThoughtOffice, the next generation brainstorming software. The management team and advisors are focused on helping companies innovate faster, better and with real purpose. Call 360-609-9272 or visit http://www.ThoughtOffice.com for more information or to connect with management, sales & support staff. Press Release Distribution By PressReleasePoint