iolo PC Tuneup Utility Enters French-Language Markets

Los Angeles, CA (PressExposure) April 24, 2008 -- In a deal signed earlier this year, iolo technologies, a Los Angeles-based software company, has given distribution rights for System Mechanic PC performance utility to Micro Application, a French publisher and software distributor.

With over 20 million users worldwide, System Mechanic is the world's top-selling PC tuneup product. To date, however, the product has been available exclusively in English, but the company is now looking to heighten its visibility by launching an aggressive localization initiative that will allow for market penetration in non-English-speaking areas of the globe.

"This agreement introduces the iolo brand and our industry-leading System Mechanic technology to a promising new market," said Noah Rowles, CEO of iolo technologies, "We chose Micro Application because of its track record, its marketing expertise, and its solid reputation. We're confident that our partnership with Micro Application will create long-term benefits for both companies involved and of course for French-speaking customers as well."

The French-language version of System Mechanic is available on the Micro Application website for the retail price of 39.95 euros (€39.95), and may be purchased as an electronic download or as a boxed item. A single license can be legally installed on up to three PCs.


System Mechanic ( [] ) is a dedicated PC tuneup utility designed to keep a system in peak operating condition. The software combines over 40 powerful tools in a single integrated console, repairing and maintaining a PC automatically.

All computers slow down with use as their owners install and uninstall software, add and delete files, and perform any of the normal activities that leave file remnants, fragmented drives, registry conflicts, and system errors that impair PC performance.

Windows has long included several basic performance utilities that clean up junk files and organize hard drive space. The best PC tuneup utilities go well beyond Windows in both power and scope, resulting in performance close to the level of a computer just out of the box. iolo technologies, which has focused on PC tuneup for nearly a decade, has emerged as the industry leader in this rapidly growing class of software.


Founded in 1981, Micro Application publishes mass audience software, video games, technical books, and IT goods. Since 1997, the company has been the number one publisher of Vie Pratique (practical applications) in France, and now sells an additional 5.5 million products annually in French-speaking Canada, North Africa, Switzerland, Benelux, and Senegal.

Micro Application's diverse catalogue of software, games, IT books, and printing paper reaches a broad base of customers with varying skills. The company has grown rapidly since 2002, and adds 300 new products to its catalogue each year. For more information, please visit

About iolo technologies

iolo technologies, a privately held firm located in Los Angeles, produces award-winning software that optimizes and protects Windows systems. iolo products are recognized worldwide for providing comprehensive and effective solutions that meet a wide range of PC needs. iolo products are carried in over 15,000 retail storefronts and are also available from all major e-tailers, by mail order, and from a multitude of distributors and resellers in the U.S. and abroad. For more information, please visit


iolo technologies, LLC
7470 North Figueroa Street
Los Angeles, CA 90041
tel: 323 423-1030
fax: 323 257-8885

Micro Application
Agathe Hugon
tel: 01 53 34 20 63

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Press Release Submitted On: April 17, 2008 at 1:48 pm
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