San Francisco, California (PressExposure) October 20, 2009 -- izmoMedia (www.izmomedia.com), the leading Internet Business Solutions Provider for the Media Industry, today announced the release of its Carsite Automotive Portal Platform in the Spanish language.
izmomMedia's Carsite Automotive Portal Platform provides media companies the ability to cross monetize their existing online traffic and provide a new platform to automotive dealers for advertising.
The Carsite Automotive Portal Platform provides powerful functionality for listing and search of new and used vehicles, dealer listing and advertising. Carsite is built around the izmocars (www.izmocars.com) interactive media content that engages viewers and provides an immersive user experience that turns browsers into buyers.
"We are excited about the potential of the Spanish Carsite platform as it enables izmoMedia to reach out to Hispanic audiences across the world. As the only full service Spanish language automotive platform, we are ready to serve the needs of the Hispanic media companies", said Tej Soni, President of izmoMedia.
izmoMedia's new Spanish version will allow its media partners to provide their auto dealer advertisers with an online opportunity to reach language specific potential car buyers, whilst continuing to assist in generating an alternative revenue source that compensates for declining traditional media advertising dollars.
Spanish is a primary language for many auto shoppers in the US. Studies show that when given the choice between visiting a website in English or Spanish, 80% of the US Hispanic population would prefer Spanish. 76% would visit the website more frequently and 72% would conduct business on a Spanish language website.*
* Second Annual AOL/RoperASW U.S. Hispanic Cyberstudy