Atlanta, GA (PressExposure) March 09, 2009 -- 1WeddingSource.com announced that Brad Fallon, 41 has been named Chief Executive Officer. Fallon, whom was appointed chairman of 1WeddingSource's board of directors in October 2008, succeeds Jason Hennessey, 31, 1WeddingSource's founding chief executive officer. Hennessey was named President, and Adam Rocco, 31, was named Executive Vice President. The new executive appointments are effective immediately.
As an internationally recognized internet marketer and business leader, Fallon brings more than 15 years of search marketing experience to 1WeddingSource.com.
"It is an honor to have a man with his credentials leading 1WeddingSource," said Hennessey. "His extensive search marketing background and vision for the potential of the internet complement the efforts 1WeddingSource is making with new web 2.0 innovations in the wedding niche. But most importantly for anyone taking on the CEO role at 1WeddingSource, Brad is a great fit with our corporate culture."
"Jason Hennessey recently made an important breakthrough with online wedding planning as we know it," Fallon said. "Our newly designed social networking platform will both revolutionize and organize the 160 billion dollar wedding industry."
"This is an exciting time for the wedding industry because more and more brides are becoming web 2.0 savvy with sites like Facebook, Myspace, and Twitter. What better then a social networking wedding website, where brides can shop, interact, and have fun planning their wedding from the convenience of their own home?" Fallon continued "I have very big plans for the future strategic direction of 1WeddingSource.com, and look forward to my roles and responsibilities in the organization. We are expecting to launch our new site to the public in May 2009"
"In an economic downturn, it is extremely important to have the right guy on the bus," said Rocco. "We feel very fortunate to have someone of Brad's stature leading the company."
Fallon has served as chairman and CEO of Smart Marketing, Inc., a network of wholesale and retail e-commerce businesses, where he lead the company's strategic planning, management, and product development since 2004. Beginning with a $2,000 start-up investment for My Wedding Favors in January, 2004, Brad's online business grew from 1.2 million in first year revenue to 7.8 million in 2005 and 32 million in 2006. In October 2006, Brad co-founded one of the most successful subscription-based internet marketing training programs, StomperNet. Their product launch on October 3rd, 2006 set the first day sales record for online sales of informational products with $14 million in one day. Brad earned a degree in Economics from Claremont McKenna College in 1990 and graduated second in his class from the University Of Florida College Of Law in 1997. Google see's him as "the coolest guy on the planet" and the "SEO expert," ranking him #1 for those respective terms.
About 1WeddingSource.com Founded in 2004, 1WeddingSource.com has quickly become one of the best online wedding planning sites in the country. With a focus on service, the company has grown rapidly since inception. Offering brides useful planning tools such as free wedding website templates, unique and affordable wedding favors, and the technology will only get better with time and user feedback.