New York, NY (PressExposure) September 15, 2011 -- 5W Public Relations, a full service US PR agency dedicated to exceeding client expectations in a multitude of service areas announced today the appointment of former Cantor Fitzgerald VP of Communications Melanie Gordon-Felsman as their new Vice President.
Melanie Gordon-Felsman will serve as a Vice-President in charge of multi-faceted projects for the consumer, corporate and technology practices for 5WPR. In this role she will manage a diverse roster of clients focusing on branding, positioning, corporate development and generating impactful and mainstream press coverage.
"The expansion of our executive team further strengthens our ability to meet the needs of our clients," stated Ronn Torossian, President and CEO of 5WPR. "Melanie's comprehensive understanding of public relations, corporate strategy, brand awareness and marketing will greatly benefit the clients of 5WPR clients and help expand our growing business," concluded Mr. Torossian.
Prior to joining 5WPR Melanie served as Vice-President of Marketing & Communications for Cantor Fitzgerald, the global financial conglomerate. Her vast responsibilities included internal and external communications, developing global media campaigns, brand awareness, event management and new business development. Melanie created and oversaw media for Cantor businesses, and their most senior officers.
Previously Melanie worked at Reuters, managing marketing and communications for their collaboration group. Prior to this Melanie was a Senior Product Manager at Net2Phone, responsible for overseeing market strategy & tactical implementation. Melanie's years of experience also include impactful roles at Deloitte & Touche and 3Com Canada.
Melanie holds an honors BA from York University in Toronto, and a Public Relations Diploma from the University of Toronto. She is very active on several not-for-profit boards and lives on Manhattan's Upper West Side with her husband Michael and their twins Aaron and Daniella.
5W Public Relations (http://www.5wpr.com) is a full-service public relations firm known for implementing cutting-edge, customized media programs designed to impact our clients' specific business goals and objectives. 5WPR's energetic, fast-paced, and focused culture earned the firm a spot on the INC. 500 list. One of the 25 largest independent PR firms in the US, the agency maintains practice areas in consumer, technology, beauty PR, health and wellness, entertainment, lifestyle, fashion, and corporate communications. Our growth and recognition stem from a focused, smart, and creative staff that expertly communicates client messages to impact ROI. Our committed team has the understanding and ability to harness the newest tools in a rapidly changing media landscape. This 24/7 approach to the media led the industry's foremost trade magazine to describe 5WPR as "aggressive in a way that clearly resonates with clients looking for a firm staffed with type A-plus personalities, a BS-free approach, and results from Day One."
SOURCE 5W Public Relations