5W Public Relations Named Agency of Record for Licensing International EXPO 2009

1120 Avenue Of The Americas, New York (PressExposure) November 13, 2008 -- Now in its 29th year, Licensing International Expo is the leading trade show serving the estimated $191 Billion licensing industry. Advanstar Communications, Inc., owner of Licensing International Expo 2009, has tapped 5W Public Relations for the second consecutive year to direct and implement a media relations program for the show.

After 28 years based in New York, Licensing International Expo 2009 will be held at Las Vegas' MandalayBayConvention Center, from June 2-4, 2009. The new venue will enable expanded show-floor offerings such as new exhibitor categories and improved meeting space, as well as the potential for increased educational offerings, and greater convenience of entertainment and networking events.

The 2009 show floor is already 20% larger than any prior event, and will feature over 500 exhibitors representing more than 6,000 brands and properties, including all of the major Hollywood movie studios, entertainment and TV companies, Fortune 500 firms, publishing giants, fashion labels and cutting-edge artists and designers. Three new exhibit categories will be also introduced at the 2009 Expo, showcasing the best of Sports, Fashion, and Interactive brands.

Confirmed exhibitors include: Warner Bros. Consumer Products, Disney Consumer Products, Hasbro, Inc., Mattel, Inc., Twentieth Century Fox, Nickelodeon and Viacom Consumer Products, Dreamworks Animation, Sony Pictures Consumer Products, Universal Studios, 4 Kids Entertainment, Cartoon Network, The Beanstalk Group, Marvel Entertainment, Inc., American Greetings Properties, MGM Consumer Products, Paramount Licensing, Chorion, Mars Retail Group, United Media, HIT Entertainment, Big Tent Entertainment, FremantleMedia Enterprises, CBS Consumer Products, Entertainment Rights, The Joester Loria Group, Lazytown Entertainment, BBC Worldwide, NASCAR, Inc., and Sesame Workshop.

"We are thrilled to once again represent Licensing International Expo," said Ronn Torossian, CEO of 5W Public Relations. "Based on the tremendous success of last year's show and the excitement surrounding this year's move to Las Vegas, we believe 2009 will prove to be a milestone year for the world's premier licensing event." For questions regarding Licensing International Expo 2008, media can email expo2009@5wpr.com.

About Licensing International Expo 2009 Licensing International Expo 2009 (www.licensingexpo.com ), taking place June 2-4 at Las Vegas' MandalayBayConvention Center, is the most established licensing event in the world and has become a global marketplace for leveraging brand and property equity for developing new licensed consumer products. The show's appeal brings together top-level retail and manufacturing executives from more than 82 countries who look to Licensing International Expo 2009 to discover new brands and revenue generating opportunities within the $191 Billion licensing industry. About Advanstar Advanstar Communications Inc. (www.advanstar.com ) is a leading worldwide media company providing integrated marketing solutions for the Fashion, Life Sciences and Powersports industries. Advanstar serves business professionals and consumers in these industries with its portfolio of 147 events, 68 publications and directories, 267 electronic products and Web sites, as well as educational and direct marketing products and services. Market leading brands and a commitment to delivering innovative, quality products and services enables Advanstar to "Connect Our Customers With Theirs." Advanstar has approximately 1,000 employees and operates from multiple offices across North America and Europe. About 5W Public Relations 5W Public Relations (www.5wpr.com), named to the INC. 500 list in 2007 is known for implementing creative and customized media programs designed for the maximal realization of its client's specific business goals and objectives. With headquarters in New York and an office in Los Angeles, 5WPR, the nation's fastest growing PR firm for three years (2004-2006), offers public relations support to clients in diverse areas that range from technology, corporate and consumer affairs, as well as crisis communications, to entertainment and event management. The firm's energetic, fast-paced and focused culture led one of the industry's foremost trade magazines to describe 5WPR as "aggressive in a way that clearly resonates with clients looking for a firm staffed with type A-plus personalities, a BS-free approach, and results from Day One." With a diversified client portfolio second to none, some of 5WPR's clients include: Evian Natural Spring Water, IHOP, Harrah's Entertainment, NICE Systems, Barnes & Noble Online, Urban Retail Properties, Patina Restaurant Group, Lifestyles, The Ice Rink at Rockefeller Center, 1800 Tequila, Advanstar Communications, Avenue Stores, The Loews Regency, Vail Resorts, Ahava Skin Care, Weatherproof Garment Company, Gen Art, The Pritikin Longevity Center & Spa and Philippe Chow. 5WPR also represents known talent such as Snoop Dogg and Ice Cube, as well as a plethora of publicly traded technology companies, a variety of global interests, national corporations, high-profile individuals, regional businesses, government agencies and academic institutions.

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Christine Garabedian

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Press Release Submitted On: November 13, 2008 at 5:14 am
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