Wayland, Massachusetts (PressExposure) August 11, 2010 -- Fewer A/E firms are sending press releases, according to ZweigWhites 2010 Marketing Survey of Architecture, Engineering, Planning & Environmental Consulting Firms. Only 70% of the firms surveyed report sending press releases, a decline of over 10% from the same survey conducted in 2009. The latest edition of ZweigWhites Ready-to-Go AEC Press List offers hundreds of press contacts to get firms back on track with their public relations efforts.
The swift adoption of new technology and the prevalence of social media could be taking priority away from traditional press releases. Firms that did not adjust the way they produce and distribute press releases for the new online world have most likely found their press releases ineffective and decided to stop sending them at all.
But, if anything, building a strong press list and sending press releases can help A/E firms even more in todays online environment. The Internet offers more outlets for broadcasting press releases many of them free of charge and comprehensive online tools for tracking the results of those press releases.
Ready-to-Go AEC Press List, 2010-2011 edition offers practical advice for how to write effective press releases for online publication. A new Blogs & Social Media Groups section along with 100 Must-Follow AEC Twitter Accounts list will invigorate your firms press list and bring it into the 21st century. The publication also comes with corresponding Excel files for easy importing into your firms existing press list.
To order a copy of ZweigWhites Ready-to-Go AEC Press List, 2010-2011 edition, visit http://www.zweigwhite.com/zw-745.aspx.