ADDICTED Launch 2015 Men's Underwear and Swimwear Collections

London, Greater London United Kingdom (PressExposure) April 10, 2015 -- Popular Spanish fashion brand ADDICTED has released their 2015 men's underwear and swimwear collections at online retailer VOCLA.

The ADDICTED swimwear collection features a range of swimming briefs, trunks and swim shorts. The briefs vary in design from block colours to multi-coloured and themed styles. Several of the designs feature ADDICTED's 'Pack Up' frontal padding technology. Many of the swim shorts have retro styling with on-trend short legs and curved sides, made with a quick drying and ventilating micro-mesh material.

ADDICTED has accompanied the launch of the new swimwear collection with a photo-shoot by International photographer Dylan Rosser. The photo-shoot has been titled "ADDICTED Soaked & Loaded". The photo-shoot features the BelAmi models Kris Evans, Hoyt Kogan, Mark Ruffalo, Jack Harrer, Andrei Karenin and Jean-Daniel Chagall. There is also a behind-the-scenes video of the photo-shoot which the brand has made available through YouTube.

The ADDICTED underwear collection includes several sports-inspired designs with tie-up fronts and micro-mesh materials which help to keep the wearer cool and dry. The designs are bold and colourful, alongside some themed designs. Within this collection, ADDICTED have also introduced the first male thong to their range.

The Spring/Summer underwear collection also has a photo-shoot taken by Dylan Rosser and featuring the BelAmi models Kris Evans, Kevin Warhol and Hoyt Kogan. There are a large number of bottomless styles within the collection and therefore the photo-shoot has been given the tongue-in-cheek title of "ADDICTED Back Side". Again, there is a behind-the-scenes video of the photo-shoot which is available through YouTube.

ADDICTED is based in Barcelona with products locally manufactured to ensure excellent quality. ADDICTED releases two collections each year, selling through a limited number of retailers. Established in 2012, ADDICTED has become one of the fastest growing men's underwear and swimwear brands in Europe with its vibrant and daring designs, alongside steamy photo-shoots.

About VOCLA Limited

VOCLA is an online men's fashion underwear and swimwear store, sourcing niche and famous brands from around the globe. VOCLA holds the full line of ADDICTED underwear and has recently introduced ADDICTED swimwear.

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Press Release Submitted On: April 10, 2015 at 11:42 am
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