AGA Archive Discovery Inspires Publication

London, United Kingdom (PressExposure) May 28, 2013 -- The uncovering of documents relating to the history of AGA has led to the production of a publication entitled, How the AGA Cooker Became an Icon.

The famous range cooker retailer launched its new publication, How the AGA Cooker Became An Icon on Friday 8th March 2013. It aims to provide readers with insight into the story of how the appearance of the AGA cooker went on to change the classic British family home.

The historical documents that resulted in the new AGA publication were uncovered as part of the company's archiving project undertaken alongside Birmingham City University. The project found that the majority of the uncovered material focused on the 1930s through to the 1950s, an era that experienced a massive overhaul in the domestic lives of affluent Britons. During the inter-war years, the notion of a cook or a maid became a thing of the past, a long forgotten memory, and housewives instead took on a more hands-on role, developing an interest in cookery books and demonstrations.

As such, the role and design of the kitchen was forced to move with the changing times and range cookers from AGA [] became the appliance du jour. How the AGA Cooker Became an Icon tracks the change in attitude towards cooking and shows how the AGA cooker designers took on board these changes with each updated version of the infamous appliance. The team at AGA, jam packed with famous names such as renowned kitchen designer Dorothy Braddell and the original celebrity chef, Ambrose Heath to name a few, played a defining role in bringing about the publication, proving the enduring success of the AGA cooker throughout history.

Today AGA cast iron range [] cookers have not lost any appeal to the homeowner, even seventy years on from the dating of these AGA archives; a sign that the company has moved with the times to ensure the success of its product.

Kathryn Lowe, Marketing Manager, said: "The fascinating stories we have discovered underline the AGA cooker's proud heritage and its ability to evolve with the times. Today, almost 90 years after its invention, the AGA cooker still produces delicious home-cooked food, but with the added flexibility provided by the very latest new technology. And that message is spreading internationally as the AGA cooker grows to become a global icon."

Homeowners looking to invest in a top of the range AGA cooker will find a variety of models online to suit their cooking needs, including the AGA Total Control [] as well as wood burning stoves.

About AGA

For further information:

Laura James - Mabel Grey PR

AGA Brand Ambassador

01263 711 588


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Press Release Submitted On: May 28, 2013 at 5:08 am
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