Makati City, Pilipinas (PressExposure) March 11, 2013 -- From conquering the television screen as a host and as one of the country's top commercial models, Bianca Gonzalez is now going viral. The famous host and model is now AVA's first solo cover girl. Before the Twitter superstar, 4 veteran PMAP models (Dindi de Leon, Ana Sideco, Phoemela Baranda, and Marco Lobregat) graced the cover during AVA's celebration of the holiday season.
AVA is the Philippines' premier shopping site of well-loved and coveted brands of products and experiences. The online shop strives to continuously give their customers the merchandise and creates a different experience for shoppers.
"As we all know, Bianca is one of the most sought after celebrities as well as one of the most active in social media." explains Katrina Holigores, VP. "We asked her to be our first solo cover girl as we transition to a more interactive AVA because we felt Bianca is a perfect fit to AVA. She is a woman of success and independence. Plus, she's tech savvy--exactly the kind of person that shops on AVA."
As a first step to creating that social shopping experience, AVA launched its Wish List feature on the website. Customers are encouraged to add items on their AVA Wish List to share with their friends and family. As part of their campaign, they will be awarding a lucky shopper an overnight stay for 2 at the luxurious 8 Suites in Tagaytay.
"We believe that AVA's team has the right amount of creativity and drive to make a dent in the e-commerce industry in the Philippines," says Minette Navarette Kickstart Ventures, Inc. President. "Kickstart is positive that they will continue to bring Filipinos exciting ways to shop and interact on the web." The local venture capitalist recently announced their investment in AVA.
Currently AVA is the online distributor of many local brands such as Aranaz, Rags2Riches, and Eric Manansala. Global designer brands such as Givenchy and YSL also have online boutiques on AVA.ph.