Admax Network Launches its Performance-Based Product - BOOST

Bangkok, Thailand (PressExposure) November 30, -0001 -- Admax Network, a subsidiary of the DMS Group today announced the launch of its performance based regional advertising product Boost - a new and enhanced system that allows advertisers to generate direct responses on a cost per click basis. The launch of Boost answers the increasing demand from advertisers and their agencies to deliver a highly effective channel to generate returns while safeguarding their ads.

Covering Southeast Asia, Boost delivers advertisers billions of content-safe impressions from websites that have been hand selected and qualified based on their suitability. Further establishing its status as the 'gold standard' of ad networks regionally and giving added assurance to advertisers, Boost controls 100% of its own inventory, working solely with transparent publishers and partners.

Leading industry best practices, Boost's stringent inventory screening program, SafeGuardâ„¢, provides advertisers protection from exposure to inappropriate content. Under SafeGuard, the team of media experts manually filters and sorts through thousands of sites to screen out the controversial and unfriendly content. This process, enabled by efficient and scalable technology, ensures that every single ad spot is reviewed and no ad appears in an unwanted location.

"Admax Network is experiencing strong momentum – reporting record audience growth and attracting a great number of major advertisers to its network. The launch of Boost demonstrates our commitment to provide advertisers and publishers with a wide-ranging product suite to strengthen their digital performance. With Adrenaline's sophisticated technology driving Boost, we can deliver the most cost-effective and result-oriented solutions for advertisers in a content-safe and quality environment," said Grant Watts, CEO of DMS Group.

Leveraging DMS Group's proprietary Adrenaline™ ad serving and optimization platform, Boost is one of the most effective and sophisticated technologies in the marketplace. Boost is able to optimize campaigns in real time – including the use of predictive algorithms based on vast amounts of historical campaign data – to dynamically and continuously adjust campaigns to achieve specific campaign results.

Partnering with Click Forensics, the leading global click fraud prevention software, Boost also provides additional layers of security and assurance of quality direct responses. Every click, visitor and site is analyzed in detail, and scored on the basis of how likely it is to be fraudulent or invalid. The concerns over billing of invalid clicks and poor quality traffic will be reduced, resulting in an improved return on advertising spends and overall more effective campaign results.

For further information about Boost, please visit

About DMS

DMS Group is the holding company for an integrated group of leading technology-enabled media services that includes Admax Network, Syndacast and Media Plus. Through continuous innovation, DMS Group makes it easy for advertisers and their agencies to connect with the right audiences in targeted environments across Asia Pacific. For more information, please visit [].

About Admax Network

Admax Network, launched in 2006, is a subsidiary of the DMS Group. It is the largest online advertising network in Southeast Asia with offices in Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam. Admax Network has over 2,900 of the top local and international websites in its network, making it easy for advertisers to reach their target audience online, and helping publishers to maximize their revenues through a range of display advertising products. For more information, please visit

Company: Admax Network

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Press Release Submitted On: December 07, 2009 at 11:01 pm
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