London, United Kingdom (PressExposure) September 19, 2009 -- London-based White Cliffs Hair Studio, an international hair loss solutions provider, has announced production of their newest and most innovative Alopecia treatment product line that answers the unique needs of Alopecia sufferers, the âInvisibleâ hair system. The hair system, called the âInvisibleâ because it is undetectable to both sight and touch, is designed especially for those suffering from Alopecia areata and Alopecia totalis.
Alopecia is considered an autoimmune disorder whereby an overactive immune response in the body attacks its own hair follicles and keeps hair from growing. It is a condition that occurs mostly with women more than men. Alopecia conditions can leave a person with a completely bald scalp or a condition called âspot baldnessâ where patches of hair fall out.
âThe only effective Alopecia treatment is nonsurgical hair replacement,â said Michelle Parekh, a spokesperson for White Cliffs. âWhat makes our âInvisibleâ hair system even more effective as an Alopecia treatment is that weâve struck the perfect balance between durability and undetectability. This particular solution is made for living in and solves both full and patchy Alopecia conditions.â
The news of a new Alopecia treatment corresponds with an earlier White Cliffs announcement in August of âBetter Wayâ programs, voluntary maintenance programs designed to make all of White Cliffsâ nonsurgical programs affordable to virtually anyone who is suffering from hair loss and is seeking a solution to their hair loss situation.
According to Parekh, any public talk of hair systems [http://www.whitecliffsgroup.com/Hair-Systems-Volumizer/Hair-Systems-Volumizer.htm] and programs goes against the current marketing grain of the hair loss industry. âFor years now, the other companies out there do not want to tell people that their solution is a nonsurgical hair system. They keep it really vague. At White Cliffs, we have nothing to be ashamed of. Weâre proud of our products. We want Alopecia sufferers to see the state-of-the-art â as well as the art â of what weâre producing to so successfully restore a personâs natural appearance.â
Warren Vaheeswaran, President of White Cliffs Group International echoed that sentiment. âWe understand that ours is a relationship-based industry. Alopecia can be a lifelong condition. We want to keep our Alopecia treatment clients as clients for many years, so we begin the relationship right. By being honest and upfront about what weâre delivering to the client,â said Vaheeswaran. âThat includes making our solutions affordable.â
White Cliffsâ top brass is quick to point out that the quality and durability of the hair systems is only part of the story of their Alopecia treatment solution. An ever-increasing factor is what their artistic and talented staff does when applying the system to the scalp.
âAll of our international staff have been specially trained to work with the Invisible hair systems,â says Parekh. âAn Alopecia treatment is only as good as the hair system is and that hair systems is only as good as the technician and stylist is talented and creative. Weâre performing at the level that changes peopleâs lives. People who are suffering from Alopecia are getting their hair back and their lives back.â
White Cliffs Hair Studio has locations in the United States, Canada, Australia, India and throughout the UK. The Invisible hair systems, as well as Better Way plans, are available at all their studio locations. Learn more about Alopecia treatments by visiting White Cliffs Hair Studioâs website at http://www.whitecliffsgroup.com
White Cliffs is the industry leader in providing state-of-the-art, advanced surgical and nonsurgical hair loss solutions for both men and women. Our studios provide the highest level of client service while offering individualized solutions to your hair loss that restores your hair and your quality of life.
Contact: Michelle Parekh White Cliffs Hair Studio International +44 (0) 207 250 0650