Pathumwan, Thailand (PressExposure) May 29, 2009 -- Agoda.com, an online travel company specializing in discount hotel bookings throughout Asia, today announced plans to distribute properties managed by The Ascott Group, the largest serviced residence brand in the Asia-Pacific region, Europe and the Persian Gulf. And to celebrate their 25th Anniversary, The Ascott Group has provided Agoda with inventory to be offered at 25% off their regular rate.
Agoda.com will distribute 54 properties managed by The Ascott Group throughout the Asia-Pacific region, under its three separate brands: Ascott, Somerset and Citadines. The Ascott Group has focused on the needs of specific demographics when developing their brands, offering exclusivity and refinement at its Ascott properties, pampering touches for families at Somerset, or vibrancy and flexibility at Citadines. Agodaâs collaboration with some of the Asia-Pacific regionâs best serviced residences extends its reach in some of the most competitive markets. Accordingly, The Ascott Group is now able to access Agodaâs advanced, user-friendly platform and tap into a larger group of travelers via Agodaâs rewards program, which consists of over 1,000,000 members.
Wilfred Fan, Agodaâs Vice President of Business Development commented, âOur global online strategy places an emphasis on efficient yield management and it has been successful in providing The Ascott Group with increased sales. We have been very successful in introducing serviced residences to our customers globally. This new partnership extends our commitment to be the leading marketplace for all types of accommodation. The Ascott Groupâs three brands each have their own unique characteristics and are a fantastic addition to our growing inventory in the region.â
Victor Wong, Director, Global Sales, Brand & Marketing, The Ascott Group, remarked, âAs we celebrate our 25th anniversary, this new partnership should help us continue our growth projections. Being as successful as we have been means we canât just sit on our success, we want to expand our properties and find the most effective tools to reach more and more travelers. We chose Agoda.com because we trust their expertise in the Asia-Pacific market. With innovative technology and a fantastic customer support team, we believe Agoda will help us expand our network and reach additional travelers worldwide.â
Agoda offers hotel booking services through websites in 21 languages, including Chinese, Japanese, Korean, Thai and many European languages. The sites are supported by an award winning, multilingual, customer service team which operates 24 hours/day, 365 days/year.
About The Ascott Group
The Ascott Group is the world's largest international serviced residence owner-operator with nearly 18,000 operating serviced residence units in key cities of Asia Pacific, Europe and the Gulf region, as well as about 7,000 units which are under development, making a total of close to 25,000 units.
The Group operates three brands â Ascott, Somerset and Citadines. Its portfolio spans 66 cities in 22 countries, 15 of which are new cities in Ascott's portfolio where its serviced residences are being developed. Ascott's properties can be found in cities including London, Paris, Brussels, Berlin and Barcelona in Europe; Singapore, Bangkok, Hanoi, Kuala Lumpur, Tokyo, Seoul, Shanghai, Beijing and Hong Kong in Asia; Melbourne, Perth and Sydney in Australia, as well as Doha, Dubai and Manama in the Gulf region.
The Ascott Group, a wholly-owned subsidiary of CapitaLand Limited, is headquartered in Singapore. It pioneered Asia Pacific's first branded luxury serviced residence in 1984. It also established the worldâs first pan-Asian serviced residence real estate investment trust, Ascott Residence Trust in 2006. Today, the Group boasts a 25-year industry track record and serviced residence brands that enjoy recognition worldwide. The Ascott Group's achievements have been recognised internationally. Recent awards include TTG Travel Awards 2008 'Best Serviced Residence Operator', Business Traveller UK Awards 2008 'Best Serviced Residence Company', Business Traveller Asia Pacific Awards 2008 'Best Serviced Residence Brand' and 'Best Serviced Residence', TravelWeekly (Asia) Industry Awards 2008 'Best Serviced Residence (Group)' and DestinAsian Readers' Choice Awards 2008 'Best Serviced Apartment/Residence Operator'.