Port Vila, Vanuatu (PressExposure) July 02, 2009 -- Deciding to strip down to bare (painted) skin, to help create an entertaining video, eight support staff of Air New Zealand manage to turn the world's most boring subject into fun. They had no idea the kind of tiger they were unleashing.
No one enjoys sitting and watching the obligatory safety video every commercial airline is compelled to air at the start of every flight anywhere in the world. Air New Zealand have found a way to overcome this hurdle by producing the 'nothing to hide' video. Flight crew dressed in nothing more than body paint, are accompanied to the music, "Under My Skin", by Auckland singer Gin Wigmore.
Discretely filmed, the video remains family friendly, yet caused the curious to watch to see just how much is really going to be revealed. From hiding behind the drink's tray to sitting discretely on a seat, there is probably less skin exposed than you would normally see on a walk down Bondi Beach in Australia, on a hot summer's afternoon. Any suggestive shots are quickly blurred away.
A far more revealing video is used in promoting the safety of skin products by'Elave Nothing To Hide' campaign, developed by Saatchi & Saatchi, New Zealand, featuring nude actors. The film crew also remained undress so as to put the cast at ease. The video was launched on May 5th and has seen a rise of 500% in sales.
'Nothing to Hide' is in fact the name of a well known 1981 porn film that began with an escape out of a window and ended with a tear-jerking close. However this did not deter either the Air New Zealand executive creative director Craig Whitehead, deputy creative director Craig Pethybridge, art director Janelle Herrick, copywriter Lara Philips and agency producer Vicky O'Leary, or the creators of 'Elave Nothing To Hide'.
If you are holding your breath watching the Air New Zealand video, waiting for some discrete nude shots in the safety video, directed by Kevin Denholm, you have not only missed the point, you'll be disappointed. The video is about staff having fun, as they take the most boring of subjects and make it look as if they are enjoying themselves. Airline passengers will have no difficulty watching the video time and again.
This could not be said about the 'Elave Nothing To Hide' video. The company had to use a modified version for airing on television.
The CEO of Air New Zealand, Rob Fyfe, was recently voted the sexiest businessman in New Zealand. I wonder why? Perhaps the whole thing merely goes to prove, itâs not what you say, it's how you present it.
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