American Bar Association Calls in 'Outside-the-Box' Legal Expert to Whip Small and Solo Firms into Shape at National Legal Conference

Redondo Beach, CA (PressExposure) October 26, 2009 -- With layoffs and bankruptcies at an all-time high for the legal industry, leading organizations such as the American Bar Association are finally stepping up to equip lawyers in an area they lack the most—sheer business savvy.

For this reason, the ABA called in ‘outside-the-box’ legal expert and business strategist, Alexis Martin Neely, to walk lawyers through the necessary steps of transforming their struggling firms into a profitable business at the General Practice, Solo & Small Firm Division's National Solo and Small Firm Conference, October 16th and 17th in Los Angeles.

“I’m thrilled the American Bar Association is finally seeing that small and solo law firm lawyers are operating under a broken business model that is not good for them or their clients,” says Alexis Martin Neely. “Lawyers don’t receive training on how to run a profitable business during law school and many became lawyers because they hoped to avoid business—which is why a lot of brilliant lawyers are struggling financially right now. As I teach lawyers how to shift their mindset from being a legal technician to an entrepreneur, things can, and do change very quickly for their firms,” she explains

According to Martin Neely, the majority of lawyers running small or solo law firms today are burned-out, frustrated and struggling financially because they don’t have systems or procedures in place to meet the needs of their clients, nor accommodate their own personal lifestyles.

Instead, attorneys are struggling to re-invent the wheel each and every month as they waste money on marketing that doesn’t work and failed billing models that only alienate clients further and penalize them for keeping in touch.

“The key to having a successful business of any type, including a law firm, is implementing systems that automate many of the day to day operations of the firm, exceed the expectations of clients without nickel and diming them and bring in residual income so the business can grow—not reach a plateau every time a solo attorney reaches their physical capacity,” explains Neely. “Without such systems, lawyers will always find themselves burnt out and struggling financially in an otherwise lucrative industry,” she warns.

Martin Neely delivered three sessions at this year’s American Bar Association General Practice, Solo & Small Firm Division's National Solo and Small Firm Conference. Session topics included:

• “How to Magnetically Attract All the Prospects You Can Handle with Education‐Based Marketing that Turns You into the Expert in Your Field and Virtually Eliminates the Competition”

• “A New Economy Business Model: How to Build Your Business on a New Economy Model That Keeps You & Your Law Firm Off the Marketing Merry Go Round and the Cash Flow Roller Coaster”

• “The 6 Systems Every Law Firm Owner Needs for More Freedom, More Money and More Happy Clients.

For more information on Alexis Martin Neely please visit her media site at or join the law business revolution at

About Family Wealth Planning Institute

About Alexis Martin Neely
Alexis Martin Neely has been called America's Favorite Lawyer. As the CEO and founder of the Family Wealth Planning Institute, Alexis is revolutionizing the way legal services are provided to families and small business owners throughout North America.

The bestselling author of Wear Clean Underwear! A fast, fun, friendly - and essential - guide to legal planning for busy parents and a regular legal commentator for CNBC, CNN, and FOX, you may have also seen Alexis featured on the Today Show, Fox and Friends, O'Reilly Factor, or View From the Bay. You may have heard her on Oprah & Friends radio, NPR and on local stations across America.

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Press Release Submitted On: October 26, 2009 at 4:22 pm
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