American Music Channel Relaunch Brings Paradigm Shift In Online Content

Nashville, TN (PressExposure) January 30, 2009 -- The redesign and relaunch of American Music Channel ( scheduled for early March brings a renaissance to the music industry, offering an online home for music and videos of independent and signed artists across multiple genres, while integrating a social network for industry professionals, artists, and fans. “There’s been a paradigm shift from trying to hinder the exploitation of online content for artists and music entities to embracing the power and income streams that can be created on the Web,” says CEO Hal Willis. “We’ve got the horsepower to become the destination domain for the latest news, music, and artists across a variety of music genres, consequently providing a new level of interaction for fans and professionals.”

A Business Tennessee Magazine “Hot 100” Emerging Company for 2009, American Music Channel will offer easy-to-navigate tabs that allow visitors to browse the latest content in genres including Country, Bluegrass, Pop, Rock, R&B, Blues, Jazz, Folk, Americana, and Christian. Each genre’s homepage will highlight the latest news, artists, reviews, videos, and blogger comments. Should one want to browse by artist, the “Artist” tab will be subdivided into Featured, Independent, and Unsigned performers. In addition, a “Songwriter” section of the site will profile new music from published and unsigned songwriters across the music spectrum. No longer will music supervisors, A&R representatives, and producers have to peruse through a list of sites or publishing companies to find emerging hits. “We want to offer an easy and enjoyable way of discovering new music,” says Chief Creative Officer Patty Silver. “American Music Channel is a platform showcasing multiple genres and artists at all levels. This is going to be a home for all music fans as a portal for music they love and new music to uncover, as well as a network to connect around the globe with other people that share their interests.”

To develop this innovative design, Willis and Silver turned to the Nashville-based Digome. Digome is the brainchild of Roe Frazer, II, CEO, and CIO, Marty Mills. “They have formed a comfortable, highly creative environment and team, and most importantly, they completely plugged into our vision,” says Silver. “After the success Digome had with the live Webcast of the Widespread Panic New Year’s Eve show utilizing their proprietary video player, it was obvious that this was the right company to assist us in developing this revolutionary new Web site.” “We are enthusiastic and privileged to be working with American Music Channel in helping them deploy the best in Web 2.0 technology in video and audio delivery,” said Roe Frazer.

American Music Channel will continue to present the latest videos from the hottest artists on the charts, as clearance for content has been approved by nearly every major label including Universal, Sony, and Warner Brothers. With the relaunch of the site, the open source platform and player will also make it easy for new artists and songwriters to upload their latest tracks and videos. In addition, the site will also house a variety of blogs examining the music and entertainment scene from both fan and insider perspectives. “We’re more than just another social network and more than just another music Website,” says Willis. “Our goal is to be the hub for the music industry where the most wanted news, information, music, and communities are just a click away.”

Hal L. Willis is CEO of American Music Channel and the former Vice President and General Manager, Worldwide for Country Music Television and General Counsel for The Nashville Network. Willis launched American Music Channel in April 2000, with the initial focus on providing a global music video outlet for artists and fans of Country, Bluegrass, and Americana music. Patty Silver, Chief Creative Officer, is a consultant, facilitator, and fundraiser as well as an award-winning documentary filmmaker, who as a therapist was founder and CEO of the not-for-profit Shekhinah Center Breast Cancer Help Program. With the assistance and direction of this visionary team of experienced professionals, the company’s new mission is to create a gentle revolution within the music industry and encourage fans across the world to connect and find a home on American Music Channel.

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About Digome: Digome is a team of professionals delivering the best in Web 2.0 technologies in all-in-one web platforms to drop-in modules. With its proprietary Digome Media Player, E-Ticketing System, Live Video Stream Encoder, and other cutting-edge modules, Digome offers the best in technology at an affordable cost to businesses in Entertainment, Music, Sports, and Web Video Delivery.

For more about Digome, visit

For more information please contact Mark Logsdon at (615) 327-0100 or

About American Music Channel

Hal L. Willis
CEO, Founder
American Music Channel, Inc.
1616 Westgate Circle
Brentwood, TN 37027-8019

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Press Release Submitted On: January 29, 2009 at 5:17 pm
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