Amway Celebrates 'White Cane Day' in Association with Poona School and Home for Blind Trust

Pune, Maharashtra India (PressExposure) October 15, 2011 -- Reiterating its commitment to the holistic growth and development of the visually challenged in India, Amway Opportunity Foundation (AOF), the Corporate Social Responsibility (CSR) arm of Amway India celebrated White Cane Day with Poona School and Home for Blind Trust (PSHBT) Pune at Shaniwarwada, Pune. The event began with road demonstration by PSHBT Officials & Amway employees, with a view to spread the awareness of the White Cane Day & to educate people on different ways to assist the visually challenged. AOF presented 200 white canes to students of PSHBT. Thereafter, students performed road show, sang songs & slogans which made the event a memorable one.

The guests present at the event were Mr.Arjun Sukande, Senior Police Inspector, Mr. Rupert D'mello, Associate Manager, Amway India West, Dr. R S Indulkar, Hon Secretary, PSHBT, Dr. Mrs. Gujar, Principal, PSHBT, Mr. Tushar Mahajan, Amway Pune Incharge, Mr. Avinash Sharma, Sr Executive, Amway India and distributors of Amway

Commenting on the occasion Mr. Dnyaneshwar Fardatre, DCP, Zone 1 said, "It is important in today's fast paced life to spread the awareness to assist visually challenged. This effort by AOF & PSHBT will surely help our visually challenged friends in the future & we hope to get more response from the public to support this cause in the future."

Speaking on the occasion, Mr. Rupert D'mello, stated, "We at Amway are extremely proud to be associated with PSHBT for the event. We are consistently supporting the World White Cane Safety Day for past ten years. Our relationship now has become even stronger today with a clear focus of enabling the visually challenged children to have a better future."

Dr. Mrs. Indulkar added with similar sentiments "My heart fills with joy watching our friends getting benefited. We are thankful to Amway Opportunity Foundation for coming forward to help us by way of presenting white canes."

About Poona School and Home for the Blind:

The Poona School and Home for the Blind has been a pioneer institution in the city of Pune working in a field of blind welfare started in 1934 by Dr. S. R. Machave an eminent medical man devoted particularly to the cause in blind. The school has over the years made commendable strides in rehabilitating blind boys and girls as useful members of the society. All most all students are residents of the institution without having to pay for their accommodation and education. The education imparted to these two ranges from K.G. to S.S.C. These students are not only competing well with sighted children, but are doing extremely well in the examinations. For the last 18 years the institution has been running Teacher Training Center without any government grant.

About Amway Opportunity Foundation (AOF):

AOF is a registered non-profit organization looks after Amway India's Corporate Social Responsibility (CSR), and has been actively associated with several projects dedicated towards child welfare across the country. One of the biggest challenges in education of visually impaired children is to make books available in Braille, text or audio described format so that students can read themselves. Under the National Project for the Blind, AOF with its partners AICB and NAB has ensured making available Braille textbooks to over 85,000 school-going visually challenged children in 15 states. The foundation has instituted 14 computer center for excellence across India to help visually challenged students for education using Information technology.

AOF's Vision: To enable the lesser-privileged child to lead a better life. AOF's Mission: To be the front-runner in providing opportunities in child education and health to attain economic independence, with special focus on the blind child.


For further information, please contact:
Ketchum Sampark
Tanmaya Vyas- 9922112269
Aarati Thakur- 9028589332

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Press Release Submitted On: October 17, 2011 at 7:29 am
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