East Arlington, TX (PressExposure) August 19, 2009 -- Next to making a sale, marketing is one of the most significant processes in any business. Although more often than not, common marketing and promotion practices for one's business is mostly ineffective and inefficient.
There's one objective every promotional campaign should have - that is, to focus on the target clients by offering them something in return for a sale made or a ready response to your offer. The word you need to remember here is "offer". In order for your target audience to respond to your message, you need to provide an offer; an offer that they cannot resist, that is.
Advertising is all about focusing your efforts to your target clients so you can provide them with an irresistible offer in your marketing collaterals such as your print notepads or notepad printing for example. Offering your target audience with a desired benefit in return for a call-to-action in your collateral is one of the best ways to elicit a positive response. When there is response, there is definitely an increase in your sales.
So how do you make your print notepads or notepad printing provide an irresistible offer?
Make yourself stand out. Set yourself apart from your target audience by providing a solution to an existing problem in your market that has never been answered before. It is always easier to pique your target clients' interest by giving them a solution to an obvious void that only you can fill rather than explaining to them your products and services.
By telling your target clients what they should do in order to get the best solution for their problems, you position yourself as an expert in your field; which happens to be more effective to convince consumers more than any factor you can think of.
Consider offering a bonus. Incentives and additional offers are the best way to entice and keep your clients and prospects glued to your offer. 'Free' is the most sought after word for consumers. When you have it in your offer, you will definitely be able to persuade your target clients, which in turn means an increase in your sales.
Provide a clear and precise call-to-action. What is next? What should your clients or prospects do in order to avail of whatever you are offering? What benefits do they gain from your business? What will happen if they procrastinate on your offer? The aim here is to get them to act NOW. Setting a deadline to your offer will almost likely get them to act on your offer right away.
The bottom line to all these is to get your clients and prospects to contact you after reading your message. Have you done anything for your marketing campaign to convince your target market of your offer?