York, PA (PressExposure) February 12, 2011 -- LawyerBizCoach.com has introduced a new audio program, Referral Marketing for Lawyers, that helps solo lawyers and small law firms attract more referrals.
KM Baker, editor of http://www.lawyerbizcoach.com, a site that provides marketing and advertising advice to lawyers, has helped thousands of attorneys attract quality prospects and referrals.
"Most lawyers want more referrals but their key strategy is hoping someone will send business their way," said Ms. Baker. "In my new program, I show lawyers how to create a systematic approach to generating referrals consistently. Referral marketing consists of two parts: (1) getting more referrals from your client base and (2) building a referral network of local professionals who are in a position to refer business to you. Lawyers have to cultivate both types of relationships if they want more referrals."
In this 76-minute program, lawyers will learn practical strategies for creating a referral marketing system that will generate more high-quality referrals from current clients and referral partners.
For more information or to purchase the full audio program, visit [http://www.lawyerbizcoach.com/products/referral-marketing/].