Santa Ana, California (PressExposure) November 08, 2009 -- Ansafone Communications, a leading provider of contact center outsourcing services, announced today that it has changed its name to Ansafone Contact Centers. The new name, along with a new logo and tagline, is aimed to more clearly define the company's capabilities in the marketplace.
Since 1970, Ansafone has been providing superior full service contact center services to their clients. With continued importance placed on providing quality service, Ansafone is looking to increase their growth. The new name will help identify Ansafone as a contact center quickly, clearly defining their offerings. This re-branding effort is geared to clarifying who Ansafone is to new prospective clients.
The new logo has a modern look and feel which is consistent with the company's culture. It contains three dots representing three points of contact offered by the company - voice, email and chat. Ansafone is able to provide a holistic customer experience that strengthens their clients' brand.
The new tagline is: "a seamless extension of you..." This messaging emphasizes that Ansafone's people interact with their clients' customers on a level that is as personal, professional and productive as their own employees. They are not only knowledgeable about their clients company, but they also possess a unique understanding of people. Therefore, they are able to intuitively care for their clients' customers on a highly individualized basis.
"The introduction of this new name, logo and tagline is a step forward to increase Ansafone Contact Centers' brand recognition," says Randy Harmat, President of Ansafone. It communicates our capabilities quickly and effectively, improving our recognition with current and prospective customers." "The release of this new re-branding effort is a starting point for a new marketing campaign consisting of a strong, long-term marketing initiatives designed to promote Ansafone's philosophy, while reinforcing our leadership position within the call center industry today."