Apeejay Organizes 'We Care' Film festival

New Delhi, India (PressExposure) September 30, 2011 -- A three-day film festival on disability titled "We Care" concluded at Apeejay Campus, Dwarka on Thursday organized by the NGO, Brotherhood. The festival ended with the message "dignity and justice for all of us" in an attempt to sensitize the students and the society at large about the issue of disability. The films showcased at the festival conveyed the message 'physical disability is no longer a challenge and that the only disability is our attitude.'

Many award winning national and international films were showcased in the festival which brought out the real purpose of the festival by highlighting the issues properly. For instance, Bilal relates to the interaction of 5 year old kid whose parents are blind. Similarly, Still Standing speaks volumes about the self-determination of a bed-ridden disabled person and how he motivates other disabled persons to overcome their inhibitions and face the challenges of life. Basket Bronx portrays the dreams of a kid, who has disability in one leg, and wants to play basketball as his idols.

"We are screening films that have relevance and appeal to the students so that we are able to bring in attitudinal change among them", remarked Prof. Ashok Ogra, Director of the Apeejay Institute of Mass Communication.

"The festival is full of inspirational films such as Three of Us, Departure Lounge and many others, and all giving the message that disability needs understanding and not pity or sympathy", says Satish Kapoor of Brotherhood. We want to reach out to as many people as possible through the medium of films, he further remarked.

Apart from the staffs and students of Apeejay School of Management and Apeejay Institute of Mass Communication, the event witnessed by the students of several institutes from Delhi & National Capital Region. Among the eminent attendees of the event were Ms. Deepa Malik, First Sports Woman to represent the country at International level in Disability Category; Ms. P.N. Vasanti, Director of Centre for Media Studies; Ms. Abha Khaterpal, Principal, Counselor and Founder of an online organization 'Cross The Hurdles'; Ms. Simran Kohli, RJ Entrepreneur and writer at Radio City 91.1 FM; Mr. Vijay Kranti; Veteran Photo Journalist formally worked with India today, Zee TV and Mr. Bhupendra Kainthola, Director of M&C, O.S.D of N.F.A, Directorate of Film Festivals, Ministry of Information & Broadcasting.

About Apeejay Education Society (AES)

Founded in 1967 by Dr. Stya Paul, illustrious industrialist, educationist and philanthropist, the Apeejay Education Society (AES) stands out as one of the premier non-profit education groups in the country, well known for its commitment to its students and to quality education of global dimensions, leading to man-making and nation-building. The prime objective of the Society has always been to educate the future leaders in every field, imparting not only relevant and timeless knowledge and skills, but also rooting its students in universal and humanistic values.

Press Release Source: http://PressExposure.com/PR/Apeejay_Education_Society_(AES).html

Press Release Submitted On: September 30, 2011 at 5:15 am
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