Carlisle, PA (PressExposure) January 10, 2013 -- For Harrisburg-area homeowners experiencing problems with a home appliance, help is on the way. Local appliance repair company Tangers Appliance, which provides refrigerator repair, washer/dryer repair, and more, has partnered with local online marketing firm Prospect Genius to improve its Web presence. The move is intended to help Tangers Appliance reach out to those prospective customers who rely primarily on the Web for information about local businesses.
Of those people who research online before purchasing a local product or service, many turn to search engines. In fact, according to the Pew Internet & American Life Project, search engine use is one of the most popular online activities, second only to e-mail as of March 2012. That's why small businesses like Tangers Appliance need a Web site that performs well on search engine results pages. When prospective customers are conducting their research, they may not look beyond the top few search results listed, and thus one goal of Tangers Appliance's partnership with Prospect Genius is to push Tangers Appliance as close as possible to those top results for Harrisburg-area appliance repair queries.
Prospect Genius uses a process known as search engine optimization (SEO) to accomplish this task. By incorporating industry- and location-specific keywords such as "dishwasher repair," "refrigerator repair," and "appliance installation" into Tangers Appliance's Web site, Prospect Genius is working to improve the company's search engine ranking. Going forward, local homeowners' queries to Google, Bing, and Yahoo! using these and other related search terms should lead the searchers to Tangers Appliance's site.
"The closer a site is to the top of the results page, the more likely the searcher is to click the link," says Matt Gallo, a senior Internet marketing strategist with Prospect Genius. "Increased Web traffic for a small business site can lead directly to an increased client base, as more people learn what the business has to offer. We hope that Tangers Appliance will see an influx of new customers as a result of our SEO tactics."