Brooklyn, NY (PressExposure) October 15, 2012 -- Brooklyn residents who need a qualified technician to conduct refrigerator repairs, washing machine repairs, and other appliance repairs will soon have an easier time finding the right person for the job. Brooklyn-based company All Queens Appliance is working to boost its Web presence, thanks to a new partnership with online advertising firm Prospect Genius. By marketing on the Web to area residents, All Queens Appliance hopes to bring in new customers and better serve its local community.
On any given day, approximately 59% of Internet users visit a search engine, according to the Pew Internet & American Life Project. As more and more people turn to the Web for information on local businesses, that number will only grow. That means that without a Web site that performs well on search engine results pages, All Queens Appliance might miss out on more than half of the people in its area who need the appliance repair services it offers. The Prospect Genius partnership is intended to close that gap by helping the people who rely on search engines for information to use that resource to quickly and easily find All Queens Appliance's site.
Prospect Genius's main tactic is a process known as search engine optimization, or SEO. SEO involves, in part, incorporating industry- and location-specific keywords into Web sites so that the search engine algorithm views the site as more relevant to related queries. In All Queens Appliance's case, that means ensuring that Brooklyn residents who query Google, Yahoo!, or Bing using keywords like "washing machine repairs" and "oven repair" are presented with All Queens Appliance among the top search results.
"In our digital age, having a Web site that's informative and that performs well on search engine results pages is a major key to small business success," says Matt Gallo, an SEO expert with Prospect Genius. "Studies have shown that sites in the top two or three search engine results get the most clicks following the search, and it's our goal to get All Queens Appliance as close as possible to those coveted slots."
All Queens Appliance specializes in refrigerator, washing machine, dryer, dishwasher, and oven repair. Since 1972, the company has provided Brooklyn residents with quality workmanship at affordable rates.