San Antonio, TX (PressExposure) September 05, 2012 -- Homeowners in the San Antonio area will soon have an easier time finding a qualified appliance repair technician to fix their broken refrigerators, dishwashers, ovens, and more. Through a new partnership with the online marketing firm Prospect Genius, locally owned company King Appliance Service is working to boost its online visibility and accessibility. The goal is for people searching for refrigerator repair, washer/dryer repair, and other appliance repair service to locate King Appliance Service's Web site faster.
According to a study conducted by the Pew Internet & American Life Project, approximately 73% of all Americans currently use search engines to locate information on the Web. In fact, on any given day, up to 59% of Internet users visit a search engine. Those Internet searches include queries about local businesses, which is why a company like King Appliance Service needs a Web site that performs well on search engine results pages. Many prospective customers in need of appliance repair service in or around San Antonio might not learn about King Appliance Service through another medium.
Prospect Genius is using a process known as search engine optimization (SEO) to market King Appliance Service to those Internet-savvy consumers by helping the company to appear among the top results for relevant searches. Going forward, when San Antonio residents query a major search engine such as Google, Yahoo!, or Bing using keywords like "refrigerator repair," "oven repair," or "air conditioning installation," they'll be more likely to encounter King Appliance Service's Web site. Studies have shown that sites in the top few search engine results get the most clicks. For small businesses, those clicks can translate directly into new customers, as people learn what a given company has to offer.
"The Internet is glutted with information, and search engines help Internet users sift through the array of options to find exactly what they're looking for," says Matt Gallo, a senior Internet marketing specialist for Prospect Genius. "A small business like King Appliance Service needs a search engine optimized Web site in order to be prominent online in its area and in its industry. By boosting King Appliance Service's Web visibility, we hope to help the business better serve homeowners in San Antonio who need appliance repair."
King Appliance Service has provided reliable appliance repairs in San Antonio since 2000. In addition to refrigerator, dishwasher, oven, and washer/dryer repair, the company is pleased to offer air conditioning installation and service.