Lymington, United Kingdom (PressExposure) February 20, 2013 -- Apptelic, an Application Developer for the Microsoft Windows Platforms and a Bizspark company, announces its "No APP Required" HLS (Http Live Streaming) video solution. Media and TV clients can keep their existing HLS video infrastructure in place, which is currently used to support their Apple and Android end users. There is no need now to switch to a Smoothstreaming system in addition to their existing HLS set up just to address the new and emerging Windows 8 and Windows Phone markets. No expensive app development is required either. There is no porting required of their Apple or Andriod app to Windows. Apptelic's HLS Web Player is an app launched by the browser to play videos. The Apptelic HLS Web Player has all the functionality of a video player: fast forwarding, rewind, pause and stop. The Apptelic HLS Web Player can be deployed in a matter of days compared to development of a full app which can take several weeks or months. Apptelic HLS clients include: Microsoft, Warner Brothers, Nokia, CBS, NRK and NBA.
Apptelic's HLS Solution can also support: closed captioning, seeking restrictions and ad insertions.
Apptelic is a privately held company based on the south coast of the UK in Lymington. It was formed in 2011 as an application provider for larger video companies. Apptelic specializes in video apps for the Windows Phone, Windows 8 and Xbox platforms.
Apptelic was part of the internal Microsoft award winning team who developed Hulu Plus.