Apteco Announce MRM Worldwide as Newly Appointed Partner

Atherstone, United Kingdom (PressExposure) March 27, 2009 -- MRM Worldwide's global team of more than 200 data strategists, statisticians and database professionals will be supported by FastStats marketing data analysis software to provide data segmentation, profiling, modelling, scoring and mining services to their client portfolio of global brands. MRM Worldwide are also investing in the FastStats campaign management and reporting modules, Cascade and Excelsior respectively.

The FastStats Discoverer front end user interface will be available to clients' globally who want direct access to their customer and prospect data, with the security of knowing that the database is professionally hosted and maintained centrally by MRM Worldwide. This global access is achieved using the FastStats WebService which allows users at any location speedy and secure access to FastStats from their desktop.

Karl White, Director, Data & Analytics Division, MRM Worldwide comments: "We have long been a fan of FastStats and have used it on a client by client basis for many years, but with our recent unveiling of our DBExpress turn-key marketing database solution, whereby we can have a cross channel marketing platform in place in a very aggressive timeline we needed something fast, flexible and capable to make best use of the data - we knew we had to look no further than Apteco. FastStats Discoverer is the perfect tool for our staff, and our clients, to undertake complex marketing analysis, campaign production and reporting. It brings real value to our service offering and we're looking forward to working closely with the Apteco team."

James Alty, Managing Director at Apteco comments: "As a result of this partnership MRM Worldwide will be able to offer its clients a unique service which combines their extensive experience in the digital marketing world with the latest segmentation, targeting and analytic tools in FastStats. The growth in digital marketing over the last few years has led to huge increases in the data volumes and communication history that marketers can use to analyse their customers' behaviour. FastStats multi-tier, multi-threaded and multi-server architecture is well placed to handle these data capacity requirements as they continue to grow in the future."

About Apteco Ltd

Contact Details
For further information contact Melanie Davis, Marketing Manager or Simon Fletcher, Business Development Manager at Apteco Ltd on +44 (0)1926 407565, visit http://www.apteco.com or email marketing@apteco.com.

Apteco Ltd is a privately owned software development business specialising in marketing data analysis solutions. Their market leading FastStatsâ„¢ software enables direct marketers to gain insight from their data and provides database marketing solutions for customer segmentation, data mining, predictive modelling, profiling and campaign management. A prestigious international partner network of marketing services providers has led to over 300 FastStats installations worldwide and nearly 3000 users. Visit http://www.apteco.com to learn more.

FastStats clients include: Age Concern, Associated Newspapers, ATOC, Baillie Gifford, Centaur Direct Marketing, Dogs Trust, The Economist Group, The Financial Times, Harley Davidson, Haymarket, Hoseasons, IPC Media, Jordans, JP Morgan, Kingston Technology, Kirker Holidays, Macmillan Cancer Care, Oxfam, PDSA, Skandia, TUI UK, Unilever, Staples and many more in the UK, Europe, North America and Australia.

About MRM Worldwide
MRM Worldwide, part of the McCann Worldgroup and owned by IPG, are a marketing services provider with over 20 years experience, offering a full range of services from data management, campaign execution, measurement, insight, advanced analytics (segmentation, modelling), strategy and planning in a cross channel environment. We help our clients understand how their marketing is performing and where to spend budget to improve ROI.

MRM’s client list include: Dell Computers, General Motors, Microsoft & The Carbon Trust.

Visit: [http://www.mrmworldwide.co.uk] to learn more.

Press Release Source: http://PressExposure.com/PR/Apteco_Ltd.html

Press Release Submitted On: March 26, 2009 at 5:12 am
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