Artificial Turf Industry Gains Ground and Access to Experts from First Ever Trade Association of Synthetic Grass Installers

Sacramento, CA (PressExposure) November 19, 2007 -- Since the first synthetic or artificial grass products were installed over forty years ago, the artificial grass installation industry has evolved and grown, along with a pressing need for quality standards by which future growth is guided. Installation information, design ideas, studies and resources to answer commonly asked questions, along with a host of other powerful services and tools are available to members of the newly launched Association of Synthetic Grass Installers (ASGi).

Those who are looking for a comprehensive knowledge base about the range of uses and applications of artificial turf - consumers, home owner associations and specifiers, can find detailed content accompanied by photos demonstrating how artificial grass and synthetic turf is used for residential and commercial projects, and an index to published safety studies and available rebate programs.

According to ASGI's Executive Director Annie Costa, the organization's online presence is designed to inspire visitors and to educate the public about options to traditional lawn and other hardscape solutions. The site is complemented by ASGi's website-hosted e-zine, ASGi ONLiNE. Perfect for the professional, it rounds out ASGi's online resource center with complete:

. Access to proven, field-tested expertise and peer support . Updated product information to help evaluate and specify solutions . Up-to-date industry news, design ideas and installation considerations . E-Zine, blog and forum . Safety, health and environment studies . Trade show and event schedules . Estimating forms, buyers' guides, design kits . ASGi recommended installation guidelines . Special trade reports and tech notes, developed by ASGi's active membership and targeted to the needs of designers, architects, developers and installers.

ASGi's online resource center also offers a Help Desk open for e-mail questions and support, 24/7.

"The materials used globally in installations today contrast vividly with early versions adopted at recreational sports venues where artificial grass proved to be highly durable - offering years of surface wear, minimal maintenance and resistance to weather and pollution."

"Today's synthetic grass products are built, from the blade up, to resist ultraviolet rays, static, germs - even slipping, and the artificial turf material is created manufactured and styled to simulate natural grass, in almost any variety known to modern man," said Costa. "Our market partners, the blade and backing manufacturers along with the tufting mills and the system's integrators that engineer the solutions we deliver to market, have invested millions in product research and systems development to produce safe, durable material goods we adopt for landscape and leisure sports uses. In the 70s, there was only one choice when you were interested in an artificial grass surface and only one way to build it; today, for every project's objectives and site's needs, there may be several options."

"In its inaugural year, we have targeted two goals for ASGi," added Costa. "Our primary goal is to provide our market with an unbiased source of information for anyone associated with our work - designers, architects, specifiers, developers and installers, along with evangelizing our products to the public that we all serve. Our parallel goal is to build an online community where members will gain valuable access to a single point of trade resources - information, education and insight from experts and the public is served by a single source to find out more about our market's offerings, in general. ASGi is the forum for networking with others to share ideas, business leads and contacts, and to facilitate trade development and business growth opportunities."

Designers, architects, specifiers and developers benefit from an idea corner, geared to provide imagery for portfolios along with forms to help accurately design, estimate and specify projects, while general contractors, developers and builders gain access to those tools, along with standard industry guidelines, tool lists, job materials, tips, and consumable, materials, tool and equipment product reviews.

Costa, along with the founding ASGi board members - all seasoned industry leaders, are committed to serving ASGi members with recognition of their efforts and contributions, and to support their needs in the field with the tools they want to effectively deliver support, guidance and information when they need it, with the convenience of online access, 24/7.

Visit to tour public pages. Then take a look at either the Design or Contractors Areas and pick up a complimentary copy of ASGi's Design Portfolio while taking advantage of access, during the pre-launch ASGi ONLiNE membership drive, to an 8-Day Trial Subscription to ASGi ONLiNE.

SOURCE: Association of Synthetic Grass Installers

About ASGi

Annie Costa
ASGI - Association of Synthetic Grass Installers
664 A Freeman Lane #189
Grass Valley, CA 95949

Phone: 530-237-7878 (office)
530-432-5705 (fax)


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Press Release Submitted On: November 18, 2007 at 4:16 am
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