Attero Imparts Lessons on Benefits of E-Waste Recycling

New Delhi, India (PressExposure) June 09, 2014 -- Continuing its relentless fight against the menace of e-waste in India, Attero organized week long E-waste Collection drives and Awareness Programs targeting consumers in corporate organizations and residential societies. Attero, India's largest electronic asset management company has intensified its efforts to address the e-waste issue through its Clean E-India E-waste Collection Drives and Awareness Programs on a pan-India basis. The company has partnered with eminent corporate entities such as TCS, Nasscom Foundation, Siemens India, Cairn India and Carrier India to conduct e-waste collection events in Delhi NCR region. Continuing with the mandate of 'Clean E-India Initiative' which lays emphasis on ground-level activities to engage common people, e-waste collection drives were carried out in sector 15 A Noida and five residential colonies in Ghaziabad - Vijay Apartments, Rahi Apartments, VSNL Apartments, Aditya Apartments and Astral Apartments. Residents willingly came forth and did their bit to help the environment and take part in the e-waste collection drive and awareness event.

Electronic waste contains toxic elements that pose a serious threat to the environment and human health. In order to effectively combat the electronic waste issue, awareness about its hazards, and safe disposal, among consumers is essential, which is what Attero has been trying to achieve through these e-waste collection and awareness events. The entire exercise is focused on recycling electronic waste in an organized, scientific, environmentally responsible and sustainable manner. The E-waste collection drives are basically organized by Attero to reach out to the people at ground level and offer them an eco-friendly way out for disposing their old useless electronics. Due to the swift growth in technology, the likelihood of exhaustion of non-renewable precious metals over the next 30-40 years, and the environmental threats posed by electronic waste, there is a pressing requirement for recycling electronic waste, which was emphasized and reiterated at these e-waste collection events.

''According to a recently published report by TechSci Research, "India E-Waste Management Market Forecast & Opportunities, 2019", the country's E-Waste market is expected to grow at a CAGR of around 30.6% during 2014-19. Given these facts, there is a dire need for implementation of safe practices for recycling e-waste, particularly in India. To start with, people should be made aware of the environmental and health hazards associated with e-waste. Also, since most of the people give their end of life electronics to local scrap dealers, these last-mile-collectors should be reached out, trained and inducted into the formal sector.'', said Mr. Rohan Gupta, COO, Attero Recycling.

As part of the E-waste Awareness Program and Collection Drive, the employees of the partnering corporate organizations, and the residents of the targeted societies were informed about the repercussions of improper disposal of e-waste and how environment-friendly recycling would help build a sustainable future. Attero's E-waste Collection Boxes were placed in the premises where consumers were encouraged to drop off their old broken down electronics and gadgets for proper disposal. The e-waste collected in Attero's E-waste Collection Boxes during these events will be transported to Attero's state-of-the-art recycling facility for eco-friendly disposal. Attero has established a pan India reverse logistics network for efficient collection of e-waste and covers 25 states with bulk collection facilities from over 500 cities across the country.

These E-waste collection events were launched by Attero as part of the Clean E-India Initiative. The Clean E-India Initiative is a joint partnership between Attero and the International Finance Corporation (IFC), a World Bank entity. Attero organizes E-waste collection events in residential societies, corporate organizations and schools as part of the initiative. Through this Initiative, Attero aims to raise awareness about E-waste and establish an effective take back model for e-waste collection, by bringing together and working with all stakeholders involved in the electronics supply chain. As more and more consumers participate in these e-waste collection events, it will bring in huge network benefits as each new consumer joining the network brings incremental value to all other consumers who are part of the network because more OEMs join in. Attero has already tied up with over 21 of the top OEMs including Samsung, Wipro, HCL and Voltas to ensure environment-friendly e-waste management.

A NASA recognized technology innovator, Attero has been a pioneer in developing clean technologies for managing e-waste more efficiently. It is the only company in Indian, and one among few globally, with the capability to extract pure metals from e-waste in an eco-friendly manner. The company has already developed patent pending technique for recycling e-waste and extracting valuable resources like precious and rare earth metals. Developed at Attero's state of the art R&D lab, this technology offers a viable and environment friendly solution to the e-waste problem, through its capability to set up mulitiple, low cost, high efficiency and eco-friendly e-waste recycling facilities. ______________________________________________________________

About Attero:

Attero is India's largest electronics asset management company. Since its inception, Attero has been working to ensure a more sustainable future, while maximizing the value of all electronics assets, by promoting eco-friendly recycling. Attero is the only company in India with the capability to extract pure metals from end of life electronics. To deal with the problem of electronic assets, Attero offers various services including customized end to end solutions for e-waste management; electronics asset recovery, data security and pan India reverse logistics along with repair, refurbishment and retailing of electronics.

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Press Release Submitted On: June 09, 2014 at 4:19 am
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