Hoot Kiam Road, Singapore (PressExposure) June 12, 2009 -- Fine metallurgy is a different form of art. Autium, a privately owned company based in Singapore, specialises in revolutionary metallurgical techniques applied to the creation of exclusive jewellery collections. The company s history is one of constant innovation: after creating 19 kt Purple Gold, sold to Lee Hwa Corporation in year 2000, Autium pioneered a revolutionary technique allowing the marriage of precious metals in ways never seen before. This newly mastered art enabled Autium to create its own unique collections of breathtaking gold, silver and titanium rings.
True to its values of differentiation and independence, Autium opened in April its first showroom in Singapore. An arduous creative process aimed at expressing the essence of the brand was carried out with renowned designers Kelvin Tan and Jerome Romulus. The result not only mirrors the brand s DNA particularly well, but also introduces a new hallmark for high-end jewellery shopping a welcome approach in a world crowded with undifferentiated stores, brands and products.
Once past the showroom s entrance door, the harmonious parallel lines of the displays and jewellery cabinets induce a feeling of a smooth elegance rooted in technological mastery. Clearly no efforts were spared and no detail overlooked to stimulate all the visitor s senses: the musical atmosphere, the feel of the fabrics an the layout of the room allow one s mind to thrive in the discovery of romantic tokens and extraordinary wedding rings crafted from surprising alloys, such as Hamilton Green Gold.
For its first step in the world of luxury, Autium s showroom strikes a blow to the existing jewellery establishment. The brand s creative showroom, and the jewellery treasures that it contains, offers a refreshing expression of mankind s everlasting fascination for precious metals. Autium s creativity and original approach to jewellery design hint that more surprises are to be expected from that innovative label in the near future.