Automotive Marketing News

Norco, CA (PressExposure) May 30, 2009 -- just announced they have selected TNT Fireworks to be the vendor for an exciting automotive promotion this 4th of July. The partnership between Caliber and TNT Fireworks will be the focal point behind, "Free TNT Fireworks With A Test Drive." The massive resources of TNT Fireworks will be combined with Caliber's planned advertising and marketing blitz, exposing auto dealerships to thousands of customers over the holiday weekend.

Massive Advertising and Promotional Campaign

This massive advertising campaign will put the dealership's name right in front of the customer. The dealership will be promoted using multiple advertising and marketing channels: direct mail, radio, t.v., newspaper ads, text messaging and internet advertising. The dealership will also be promoted on the TNT Fireworks' website, which is expected to have over 196,000 visitors during the 7 days leading up to the event. This staggering number does not include the dealerships exposure from Caliber's marketing and advertising blitz. The potential number of vehicles that could be sold by a dealership is massive. When Dan Ryan, the owner of Caliber was asked how a dealership could get involved he said, "The first step is to call Caliber. Like all our events we guarantee our dealerships market exclusivity. This way each client (dealer) will be assured their event is the only free TNT Fireworks event taking place in their area."

The addition of market exclusivity means a dealership must qualify before going any further. For those dealers lucky enough to meet the requirements, Caliber will then coordinated the entire event. A promotion along this size and scale is major. However, Caliber has been a leader in the automotive marketing industry for over eighteen years. Caliber is best known in the US, Mexico and Canada for the: Slasher Event/Rematolo, Gift Card Mailer, Crush-It Event and $44 Acquisition Sale.

Taking a dealership to the next level is what this event can do. With the resources of TNT Fireworks and Caliber combined into one event, a dealership may see some of the biggest profits of the year. If you want more information about this event call 800-715-0105, or visit Calibers website at:

About Caliber Group

Caliber Group
Dan Ryan

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Press Release Submitted On: May 29, 2009 at 1:53 pm
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