Award-Winning Blogger interviews President & CEO of KeySplash Creative, Inc

Livermore, CA (PressExposure) September 23, 2009 -- Susan Gunelius, President and CEO of KeySplash Creative, Inc. was interviewed recently by California business writer Linda C Smith, owner of the award-winning business blog, “Linda’s Business Blog.”

Gunelius, besides being top executive with KeySplash Creative - a full service marketing communications provider – she owns her own award-winning blog, Women On Business. Women On Business, according to Gunelius is the “…online destination for the news and information you need to be successful in the business world from today’s thought leaders…..”

Gunelius is also author of three books: Harry Potter: The Story of a Global Business Phenomenon through Palgrave Macmillan, Kick-Ass Copywriting in 10 Easy Steps through Entrepreneur Press, and Google Blogger for Dummies through Wiley.

In the interview on “Linda’s Business Blog,” Gunelius announces that “…My next book is coming out in October 2009, Building Brand Value the Playboy Way….”

Smith asked Gunelius what she thought of major businesses who don’t yet embrace the internet and social marketing: Gunelius replied, in part, “…The best marketing plan leverages an integrated strategy where all touch points consistently communicate the same brand message, but the key to maximizing the opportunity of the social web is giving up control and letting consumers experience the brand in their own ways….”

Gunelius added, “Furthermore, a social media strategy is best created to optimize a long-term brand-building plan supported by short-term tactics that feed into that long-term strategy….”

The complete interview with Susan Gunelius can be found at this link:

About Linda C Smith

Linda C Smith

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Press Release Submitted On: September 23, 2009 at 1:32 pm
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