London, United Kingdom (PressExposure) July 06, 2009 -- Sport and Education drives development of community TV channel, exclusive to BT Vision
BT Vision today announced the launch of the Communicating for Success Channel, its first community channel. This will showcase the power of sport and education, which underpins a ground-breaking partnership between BT and the Football Foundation, the UKâs largest sports charity.
The new BT Vision channel will add an extra dimension to the Communicating for Success programme, which motivates people who are not confident with technology, by enabling them to produce content for a national TV channel as they learn about using digital devices and software.
Based at football and other sports clubs around the UK, CfS is an educational programme aimed at using the social status of football and other sports to tackle IT illiteracy and under-performance in other skills. BT is making an initial first-year investment of half a million pounds to the scheme, which will be matched by the Football Foundation. It has been hailed by Prime Minister Gordon Brown as âexciting and innovativeâ.
The Communicating for Success Channel has been developed using a combination of internet and digital TV technology. It will be available exclusively on BT Vision to all BT Vision customers. The channel will carry content that can be viewed on demand, such as CfS news and current-affairs programmes, player interviews, football-club histories, photo and art exhibitions and virtual comic books produced by CfS participants, who range from schoolchildren to over 55s. BT Vision will allow friends, family and many others to see their work, and share their achievements.
CfS develops participantsâ knowledge of digital technology, building self-confidence and self esteem. Combining this familiarity with computers and other devices, with TV, one of the most prevalent household technologies, is an incredibly powerful way to motivate learners. Being seen on BT Vision will be a unique way of âbeaming the prideâ of those involved to a national audience.
The Communicating for Success channel will also serve as a valuable sharing point for the network of sporting clubs involved in the programme. This will enable them to see the work of their counterparts and be inspired to try new and more challenging technology-driven projects.
The channel is IP-based, delivered via the internet over BT Vision customersâ broadband connections to the BT Vision+ box. This combination of web and television technologies enables the practical delivery and uploading of rich audio-visual content to the living room in a seamless way by participating centres. It will be available from BT Visionâs TV listings guide at channel 965.
Marc Watson, BT Visionâs chief executive said: âThe Communicating for Success Channel is a milestone in the development of BT Vision. It engages the creativity of people who may have had limited access to technology, allowing them to make programming for their own communities and many other people across the UK using digital devices and software. BT Vision is uniquely placed to make this happen and we expect that the Communicating for Success Channel will be the first of many niche channels developed in the future.â
Paul Thorogood, chief executive of the Football Foundation said: âOur partnership with BT does much more than simply provide investment towards an innovative education scheme. The Football Foundation brings considerable expertise and experience in developing and delivering successful community initiatives. BT brings outstanding technical know-how and the capability to reach a wide audience. By making their work available through BT Vision and the Communicating for Success Channel, participants will be able to demonstrate the skills they are developing through the scheme. This sets Communicating for Success apart from other education initiatives.â
The Football Foundation is the UK's largest sports charity. It is funded by the Premier League, The FA and the Government and invests Â£40m into grass roots sport every year. The Foundationâs mission is to improve facilities, create opportunities and build communities throughout England. Since its launch in July 2000 the Foundation has funded over 6,500 facility and community projects worth over Â£780m. It has also kitted out 240,000 youngsters and disabled adults with free football strips and equipment. For more information visit http://www.footballfoundation.org.uk. Communicating for Success (CfS) builds on the successful Playing for Success (PfS) partnership between the Department for Children, Schools and Families (DCSF), local authorities and a broad range of sports clubs. PfS Partners include individual clubs, the Premier League and Football Leagues, Rugby League and Union, cricket, basketball, hockey, ice hockey, gymnastics and tennis. Through Playing for Success, the DCSF and partners are establishing study support centres within sports clubsâ grounds and sporting venues. Rex Hall Associates (RHA) is the DCSF-appointed contractor who is delivering PfS nationally; while the Department continues to maintain its strategic lead role. The Football Foundationâs Community programme has invested Â£4.8m into 24 study support centres.
eMuse The technology and services to power the new channel are being provided by emuse technologies, the international, interactive advertising and content-solutions supplier. Currently the largest independent cross-platform, interactive advertising provider in the UK, emuse also supplies the creation and deployment of targeted integrated, world-wide campaigns across DTT, DCab, DSat, Mobile, IPTV, broadband TV and social networks. http://www.emusetechnologies.com.