Baby Boomers Take To The Web To Start New Business

Surrey, United Kingdom (PressExposure) March 05, 2009 -- More baby boomers than ever are engaging in online business networking as the recession forces them out of corporate life, according to a survey by popular business network Ecademy.

In the survey of over 3,000 business owners conducted last month by Contact Marketing & Consultancy on behalf of the popular business networking site, there was a noticeable rise in members over the age of 44.

Penny Power, founder of Ecademy, believes that with the continued flow of blue collar workers into the unemployment pool, more ‘baby boomers’ (those born between 1946 and 1964) will be looking to start up their own business as a self-employed consultant.

Earlier this week, research by investment firm Standard Life* revealed that a third of people aged 45-65 wanted to work in later life and set up their own businesses and Power agrees that the older generation could well pull Britain out of recession and says that Ecademy remains ‘primarily the over 40’s business network, a great set of people with the values, knowledge and experience much needed in these economic times.’

Power says “There are a number of highly skilled people currently out of work with plenty to give and many years of experience. The shortage of available jobs to fall into means that these people are increasingly relying on their network for support as it become clear that in the current climate, it is far safer to find ways of being a supplier of six than an employee of one.”

The survey also revealed that over a quarter supplied business services, followed by IT and Marketing Services. Power strongly believes that those who can adapt their proposition to the needs of the marketplace will prosper in coming months.

“Many will find that they can’t secure the same job role in the same industry as they have just come from, but now is the perfect time to take a step back and look at what it is that you are really good at and how you can use this skill to help others and contribute to the economy. This survey helps drum home the fact that there are some serious business opportunities online for those who can establish a strong proposition and gain a good solid reputation with others. Whilst many other networks simply allow connections to take place, Ecademy has excelled as enabling relationships to be nurtured in an environment which enables them to personally develop and for business to come as a result,” says Power.

*Source: Standard Life study finds many willing to work beyond 65 -


Editors Notes

Ecademy Survey

The fourth Annual Ecademy User Survey was conducted online via Contact MCS between 3-9th February 2009. A total of 3,064 responses were received. All respondents were users of

Contact MCS provides professional, creative marketing support across a range of activities – taking care of everything from initial brief to final production. For more information visit []

For a copy of the survey, please contact Rebecca King on 01603 283 503 or email

About Ecademy

Ecademy connects business people all over the world, with users accessing the site from 230 countries in 2008. It is a self-development, business and branding tool, which enable business people to achieve immediate visibility. The relationships, advocates and knowledge subsequently shared through the network provides individuals with the credibility they need to grow their business.

Ecademy’s core intention is to help business people to be more successful and promotes the values of a business community who no longer wish to be broadcast to, but demand engagement and conversation.

Founded in 1998 by husband and wife team Thomas and Penny Power, Ecademy is privately owned and sustains itself through subscription, with only ten percent of Ecademy’s revenue coming from advertising and partnerships. The Ecademy business model is a classic example of a 21st Century business, operating virtually, with minimal operational costs.

For more information visit

About Ecademy

For press information, hi res images or to arrange an interview please contact Rebecca King on 01603 283 506 or email

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Press Release Submitted On: March 05, 2009 at 7:16 am
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