Marikina City, Philippines (PressExposure) July 16, 2008 -- Internet marketing is said to be the most popular and the most successful form of marketing. Some of the biggest companies today have taken advantage of the efficient nature of low-cost advertising and commerce through the Internet.
The Internet has also greatly facilitated personalized marketing which allows a company to market a product to a specific person or a specific group of people more so than any other advertising medium. Visit the Web designer Philippines and the Web developer Philippines for more information about this.
Internet marketing ties together creative and technical aspects of the Internet, including design, development, advertising, and sales. Internet marketing covers the widest scope of marketing strategies, and one of those is the banner ad or web banner.
A web banner or banner ad is a form of advertising on the World Wide Web. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking to the website of the advertiser. Learn more of this with the Web designer Philippines and the Web developer Philippines.
The web banner is displayed when a web page that references the banner is loaded into a web browser. This event is known as an "impression". When the viewer clicks on the banner, the viewer is directed to the website advertised in the banner. This event is known as a "click through". In many cases, banners are delivered by a central ad server.
Web banners function the same way as traditional advertisements are intended to function: notifying consumers of the product or service and presenting reasons why the consumer should choose the product in question, although web banners differ in that the results for advertisement campaigns may be monitored real-time and may be targeted to the viewer's interests. Check out what the Web designer Philippines and the Web developer Philippines has to offer about this.
Web banners are an effective means of advertising a company, but there are also drawbacks in this kind of strategy. Many web surfers regard these advertisements as highly annoying because they distract from a web page's actual content or waste bandwidth.
Of course, the purpose of the banner ad is to attract attention and many advertisers try to get attention to the advert by making them annoying. Without attracting attention it would provide no revenue for the advertiser or for the content provider. For more information about web banners or other kinds of marketing strategies in the internet, then visit the Web designer Philippines and the Web developer Philippines at www.myoptimind.com for details.